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Seastone Introduces Walt Disney Collection Of Gift Card Packages

[2008-7-16]

Tag : Gift Mouse

Seastone, the leading provider of specialty gift card packages andgift card promotional programs, recently announced the availabilityof the Walt Disney Collection of gift card packaging. Seastone willoffer shoppers innovative Disney-branded gift card packages topersonalize their gift card purchases, featuring popular imagessuch as Mickey Mouse, Hannah Montana, Disney/Pixar's Cars andDisney Princess.

Teens have embraced gift cards faster than any other segment.According to the Teen Gift Card Survey commissioned by Comdata in2007, teens reported that nearly one-half (46 percent) of thepresents they give are gift cards a 12 percent increase from2006.

"Combining Seastone's best-of-class gift card packaging withworld famous Disney characters is going to revolutionize gift cardgiving particularly for children, teens and Disney lovers of allages," said Eric Child, Seastone President. "In 2007teens purchased almost double the number of gift cards they did in2006*. We believe innovative packaging featuring the Disney brandwill make gift cards and gift card packaging even morepopular."

The Seastone Walt Disney Collection will also feature Winnie thePooh, Pirates of the Caribbean and Disney Fairies. The timing ofthis news comes during the ramp up for 2008 year-round and holidaygift card programs. With more than 100 million units shipped in2007, shoppers can purchase Seastone gift card packaging from manytop retailers, including Kohl's, Albertson's, Home Depot, Dick'sSporting Goods, Walgreens, and Wal-Mart.

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