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Cover Story: Inside Comcasts Downingtown

http://www.broadcastnewsroom.com/articles/viewarti [2008-7-7]

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Downingtown, Pa. — About an hour from the gleaming 58-story Comcast Center inthe heart of downtown Philadelphia, there’s afar-less-spectacular warehouse building owned by the same companyin this suburban borough.

The nondescript building stretches out over an area larger than afootball field and houses a labyrinth of laboratories, test roomsand troubleshooting areas designed to serve as Comcast’s new“integration epicenter.” Despite its plain outsideappearance, it represents nothing less than the future of thelargest cable operator in the United States and, by extension, theentire cable industry.

As the tech world becomes more splintered, it’s becomeincreasingly difficult for the vast array of equipment needed torun a cable operation to “talk” with each other.Downingtown represents something akin to a 21st century RosettaStone through which Comcast can untangle software knots, allowingseamless communication between all of its disparate equipment. Itis the last place new Comcast products and services go before theygo into subscribing homes. It’s the final dragnet to catchand purge software bugs.

“We have [additional] product-engineering labs that developand integrate and work out bugs,” said Comcast senior vicepresident of testing and operations Charlotte Field. “When[those products] get to Downingtown, we put them on this end-to-endnetwork, to see how they work on our total network — ourconverged network.”

Its official name is “the Comcast end-to-end test andintegration center,” but most people call it by its location.Downingtown. It’s an exact replica of the company’snational network, with links to companion labs in Denver,Bishop’s Gate, N.J., and Moorestown, N.J. All of the largestcable operators have similar operations in some form or another.

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