America\'s First Fully Interactive Advertising Magazine
http://www.pr-inside.com/america-s-first-fully-int [2008-7-1]
Tag : camera brands
America has hit newsstands. The Men's Health's July/August summerissue features enabled or "live" ads for readers to receivereal-time promotional information from advertisers.
Using SnapTell's Snap.Send.Get(TM) mobile marketing technology,readers can snap a photo of any advertisement in the issue withtheir camera phone and send to SnapTell to receive an instantpromotional message on their camera phone. The technology iscompatible with all camera phones, does not require specialsoftware for downloading advertiser images and is an opt-insolution for the reader.
"As technology continues to proliferate our everyday lives anddevices become more advanced we are always looking for innovativeways to stay competitive in the industry," said Jack Essig,VP/Publisher of Men's Health, "We felt SnapTell's image recognitiontechnology was a perfect fit, easy and appealing to our readers,yet compelling and novel to our customers."
Some of the nearly 100 advertisers participating in the July/Augustissue include AT&T, Anheuser-Busch, Honda Motors, LouisVuitton, Quaker Oats, The Coca-Cola Company, Procter & Gambleand Unilever USA. The initiative offers a great deal of flexibilityfor marketers to provide instant brand messaging, sales incentivessuch as product samples and discounts, sweepstakes information, andlinks to websites, photos and videos. Also, each Snap and Sendenters readers into a drawing to win the grand prize of a trip fortwo to the Wyndham Rio Mar Beach, Golf, Casino and Spa resort inPuerto Rico for 5 days and 4 nights plus roundtrip airfare. Andthree runners up will win brand new iPhones.
"We're excited that the Men's Health issue is hitting newsstands. Alot of hard work and planning went into this campaign on bothsides," said G.D. Ramkumar, co-founder and CTO of SnapTell. "Nowpublishers and advertisers will have a truly unique and personalway to communicate with their readers through the one device nearlyeveryone is carrying on them at all times; a mobile device."
About Men's Health (www.menshealth.com)
Men's Health is the largest men's lifestyle magazine brand in theworld with 38 editions worldwide. Published 10 times a year in theU.S. by Rodale, Men's Health is the best-selling men's magazine onnewsstands, each month providing its 11 million readers with thelatest information on all aspects of a guy's life including health,fitness, fashion, nutrition, relationships, travel, technology andfinance. The magazine has garnered numerous accolades in theindustry including several appearances on Advertising Age's "AList", Adweek's "Hot List" and Capell's Circulation Report, whichrecently named the magazine "Best Newsstand Performer of theDecade." Men's Health Editor-in-Chief David Zinczenko was justnamed "Editor of the Year" by Adweek shortly after the titlesecured the top spot on their "Brand Leaders Hot List" in 2006. Themagazine has also received a National Magazine Award in thepersonal service category.
America has hit newsstands. The Men's Health's July/August summerissue features enabled or "live" ads for readers to receivereal-time promotional information from advertisers.
Using SnapTell's Snap.Send.Get(TM) mobile marketing technology,readers can snap a photo of any advertisement in the issue withtheir camera phone and send to SnapTell to receive an instantpromotional message on their camera phone. The technology iscompatible with all camera phones, does not require specialsoftware for downloading advertiser images and is an opt-insolution for the reader.
"As technology continues to proliferate our everyday lives anddevices become more advanced we are always looking for innovativeways to stay competitive in the industry," said Jack Essig,VP/Publisher of Men's Health, "We felt SnapTell's image recognitiontechnology was a perfect fit, easy and appealing to our readers,yet compelling and novel to our customers."
Some of the nearly 100 advertisers participating in the July/Augustissue include AT&T, Anheuser-Busch, Honda Motors, LouisVuitton, Quaker Oats, The Coca-Cola Company, Procter & Gambleand Unilever USA. The initiative offers a great deal of flexibilityfor marketers to provide instant brand messaging, sales incentivessuch as product samples and discounts, sweepstakes information, andlinks to websites, photos and videos. Also, each Snap and Sendenters readers into a drawing to win the grand prize of a trip fortwo to the Wyndham Rio Mar Beach, Golf, Casino and Spa resort inPuerto Rico for 5 days and 4 nights plus roundtrip airfare. Andthree runners up will win brand new iPhones.
"We're excited that the Men's Health issue is hitting newsstands. Alot of hard work and planning went into this campaign on bothsides," said G.D. Ramkumar, co-founder and CTO of SnapTell. "Nowpublishers and advertisers will have a truly unique and personalway to communicate with their readers through the one device nearlyeveryone is carrying on them at all times; a mobile device."
About Men's Health (www.menshealth.com)
Men's Health is the largest men's lifestyle magazine brand in theworld with 38 editions worldwide. Published 10 times a year in theU.S. by Rodale, Men's Health is the best-selling men's magazine onnewsstands, each month providing its 11 million readers with thelatest information on all aspects of a guy's life including health,fitness, fashion, nutrition, relationships, travel, technology andfinance. The magazine has garnered numerous accolades in theindustry including several appearances on Advertising Age's "AList", Adweek's "Hot List" and Capell's Circulation Report, whichrecently named the magazine "Best Newsstand Performer of theDecade." Men's Health Editor-in-Chief David Zinczenko was justnamed "Editor of the Year" by Adweek shortly after the titlesecured the top spot on their "Brand Leaders Hot List" in 2006. Themagazine has also received a National Magazine Award in thepersonal service category.
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