Cheaper, faster Apple iPhone unveiled
[2008-6-12]
Apple yesterday unveiled their latest iPhone claiming that it would be cheaper, faster, and make 3G technology more accessible for everyone.
The long-awaited new iPhone will run on a high-speed AT&T network using3G technology, which provides Internet speeds that are twice as fast as are available on the phone's current version, Apple chief executive Steve Jobs said.
However, the main selling point will be the phone's new price, $199 with a two-year contract with AT&T, half the price of the existing iPhone. For double the memory, 16 gigabytes, the phone will be sold for $299.
"There is a very significant audience of consumers who have seen promise of what the iPhone offers but found the price too stiff," said Charles Golvin, an analyst with Forrester Research.
Analysts have said the lower price should help boost iPhone sales, even as economic uncertainty weighs on consumers who are forgoing summer vacation plans and finding other ways to tighten household budgets. Slower consumer spending has already impacted cell phone sales, which declined by 22 percent, to $2.7 billion, in the first quarter.
The iPhone appeals to those technology consumers who already use their cell phones and iPods for music and other digital entertainment and have been waiting for a better and cheaper version of the phone to be released. The new-generation phone will be thinner than the previous model and include location-based services via the Global Positioning System. It will also have software that automatically updates e-mail, calendars and contacts and will have a longer battery life.
"This bridges the gap between luxury and need-to-have for a certain segment of the population," said an analyst from Tootoo.com.
Apple said the iPhone will begin selling July11 in Apple retail stores and AT&T stores in the United States
The long-awaited new iPhone will run on a high-speed AT&T network using
However, the main selling point will be the phone's new price, $199 with a two-year contract with AT&T, half the price of the existing iPhone. For double the memory, 16 gigabytes, the phone will be sold for $299.
"There is a very significant audience of consumers who have seen promise of what the iPhone offers but found the price too stiff," said Charles Golvin, an analyst with Forrester Research.
Analysts have said the lower price should help boost iPhone sales, even as economic uncertainty weighs on consumers who are forgoing summer vacation plans and finding other ways to tighten household budgets. Slower consumer spending has already impacted cell phone sales, which declined by 22 percent, to $2.7 billion, in the first quarter.
The iPhone appeals to those technology consumers who already use their cell phones and iPods for music and other digital entertainment and have been waiting for a better and cheaper version of the phone to be released. The new-generation phone will be thinner than the previous model and include location-based services via the Global Positioning System. It will also have software that automatically updates e-mail, calendars and contacts and will have a longer battery life.
"This bridges the gap between luxury and need-to-have for a certain segment of the population," said an analyst from Tootoo.com.
Apple said the iPhone will begin selling July
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