Apple iPhone 3G threatens to impact global mobile phone market
[2008-7-25]
With a thousand eyes watching, Apple has unveiled the long-awaited second generation of its iPhone at the annual developers' conference (WWDC2008) in San Francisco on June 9.
With support for faster 3G wireless networks，the new iPhone has attracted fervent attention of consumers, and will undoubtedly increase the Corporation internationalization degree. In the past three years, Apple’s Local market has a 48% share of its whole sales, European market 22% compared. Expanding Brand and product lines, broadening the international market, analysts believe that if Apple can keep the three plate spinning, it will go global successfully. Apple’s iPod mainly sells at home at present, for 60-70% of them are sold through retail establishments, 70 to 80 percent of which are mainly located in the U.S.
However, global demand for the new iPhone is extremely strong. In those markets which are not officially authorized by Apple, consumers started to get iPhone unlocked from the informal channels. According to the market research firm Net Applications, the Apple iPhone unlocked will prevail in almost every country in the world, and China's sales on iPhone unlocked will reach 500,000.
There is no doubt that consumers desire is to make Apple iPhone easily enter these new markets. Apple is changing the rules of the game as well by increasing the number of operators to cooperate in some areas. In Italy, Egypt and Switzerland, consumers have more choices. In addition, Apple has become increasingly flexible on the revenue-sharing mechanism, and is willing to cut income sharing to achieve non-uniqueness mode of cooperation.
With support for faster 3G wireless networks，the new iPhone has attracted fervent attention of consumers, and will undoubtedly increase the Corporation internationalization degree. In the past three years, Apple’s Local market has a 48% share of its whole sales, European market 22% compared. Expanding Brand and product lines, broadening the international market, analysts believe that if Apple can keep the three plate spinning, it will go global successfully. Apple’s iPod mainly sells at home at present, for 60-70% of them are sold through retail establishments, 70 to 80 percent of which are mainly located in the U.S.
However, global demand for the new iPhone is extremely strong. In those markets which are not officially authorized by Apple, consumers started to get iPhone unlocked from the informal channels. According to the market research firm Net Applications, the Apple iPhone unlocked will prevail in almost every country in the world, and China's sales on iPhone unlocked will reach 500,000.
There is no doubt that consumers desire is to make Apple iPhone easily enter these new markets. Apple is changing the rules of the game as well by increasing the number of operators to cooperate in some areas. In Italy, Egypt and Switzerland, consumers have more choices. In addition, Apple has become increasingly flexible on the revenue-sharing mechanism, and is willing to cut income sharing to achieve non-uniqueness mode of cooperation.
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