Indian ecommerce provider allies with Baidu

Northgate Technologies, an Indian technology, ecommerce and online advertisement solutions provider, has formed partnerships with Chinese advertising giants Baidu, the company said in a statement released on Thursday.

 The statement said that Globe7 HK Limited, a wholly-owned subsidiary of Northgate Technologies, has formed partnerships with Chinese advertising giants Baidu, Alimama and Allyes, which will build Chinese advertising exposure to its products Globe7.com, Egglad.com, Ziddu.com and Longhaier.com.

The partnership with Allyes, one of China's largest online agencies, allows the exchange of advertising on Allyes' SmartTrade with Axill China, Globe7's recently launched advertising platform for the Chinese-speaking market.