CRH PLC 2008 Report Detailing IT Sales Opportunities

Tag : Construct Material
Research and Markets(http://www.researchandmarkets.com/research/3b37d2/crh_plc_it_sales)has announced the addition of the "CRH PLC - IT Sales Opportunities- 2008" report to their offering.

CRH plc is a building materials company, which manufactures anddistributes building material products to construct the frame,through products that complete the building envelope todistribution channels. The Company is organized into fourdivisions, two in Europe: Materials and Products &Distribution; and two in the Americas: Materials in the UnitedStates and Products & Distribution in the United States,Mexico, Canada, Chile and Argentina. Materials businesses areinvolved in the production of cement, aggregates, asphalt andready-mixed concrete. Products businesses are involved in theproduction of concrete products and a range of construction-relatedproducts and services. Distribution businesses are engaged in themarketing and sale of builders' supplies to the constructionindustry and of materials and products for the do-it-yourself (DIY)market.

Industry trends and drivers have a direct or indirect affect on ITspending of all companies operating within an industry. For example- increase in sourcing from low cost countries might influence CRHto relook at their supply chains, resulting in sellingopportunities for SCM solutions, collaboration tools, etc. Thus, wecan conclude that industry spending on any particular IT product orservice is an important indicator of the criticality of thatproduct or service for the industry. Based on the IT spendinformation available in 'TechNavio', we have computed a'criticality score' for various IT products and services, for CRH.

Various company level developments and events are importantindicators of selling opportunities and drive the sales of ITproducts and services. For example - an acquisition by CRH mightresult in opportunities for IT migration and integration services.By tracking these sales drivers (using 'TechNavio'), we havearrived at a demand score for each product and service.

Through an in-depth analysis of industry trends and drivers andcompany level developments and events, we have made the 'IT SellingOpportunities Map' for hardware, software and IT services for CRH.These maps have been divided into four zones representing Level I,Level II and Level III opportunity areas. Level I opportunity areashave the highest scores and hence, there is a high probability thatCRH will buy these products and services. Level II opportunityareas have lower scores and hence, lower probability to sell to CRHLevel III opportunities have the lowest scores and hence, unlikelyto sell to CRH.

The report is meant for IT vendors and intends to help themidentify selling opportunities within the company. Furthermore, theidentified sales drivers can be used to penetrate these accounts orincrease current share of the customers wallet. Also, the reportlists key IT spending decision makers, which enables thesalesperson to directly contact the key executives within thecompany.

TechNavio Insights is a set of reports based on TechNavio - amarket intelligence platform for the IT industry. It builds on theintelligence available within TechNavio, and leverages on thecustom research experience of the Technology Navigators. TechNaviois built on years of experience of the author's in deep dive customresearch and consulting for over 30 Fortune 500 companies andnumerous large and mid-sized companies.

Key Topics Covered:

- Company Overview

- IT Spending and Deployments

- IT Sales Opportunities

- Sales Drivers

- Key IT Spending Decision Makers

- Definitions

- Methodology

- List of Exhibits

For more information visithttp://www.researchandmarkets.com/research/3b37d2/crh_plc_it_sales