Air freshener company sues Old Navy over pine tree design
[2008-4-14]
The New York maker of the little tree-shaped air freshener is suing Old Navy over a line of T-shirts.
According to court documents, Old Navy is selling T-shirts that sport the slogan "Keeping it Fresh," accompanied by an image of a tree-shaped car air freshener.
Car-Freshner Corporation of Watertown brought a federal lawsuit against the San Francisco-based retailer and its parent company -- The Gap -- this week in U.S. District Court in Syracuse, N.Y.
Car-Freshner says the design on the T-shirts is identical to their trademarked design, which is used by the company on car air fresheners, apparel and other items. In the suit, the 50-year-old company seeks to bar Old Navy from buying, selling or advertising any items with the tree design. An unspecified amount is sought in damages.
According to court documents, Old Navy is selling T-shirts that sport the slogan "Keeping it Fresh," accompanied by an image of a tree-shaped car air freshener.
Car-Freshner Corporation of Watertown brought a federal lawsuit against the San Francisco-based retailer and its parent company -- The Gap -- this week in U.S. District Court in Syracuse, N.Y.
Car-Freshner says the design on the T-shirts is identical to their trademarked design, which is used by the company on car air fresheners, apparel and other items. In the suit, the 50-year-old company seeks to bar Old Navy from buying, selling or advertising any items with the tree design. An unspecified amount is sought in damages.
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