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Global market review of food and drink additives forecasts to 2012

[2008-4-2]

he global food additives market is expected to reach a value of US$25.3bn in 2007, and has attracted huge investment, interest and controversy over the past 50 years following the introduction of mass-production and large-scale processing in the food and drink industry.

The rate of new product launches, reformulations, line extensions and innovation in the food and drink sector has exceeded all expectations. Manufacturers of additives, such as flavourings, colourings and preservatives, have had to rise to the challenge presented to them by food and drink manufacturers and retailers.

This global study by just-food provides a snapshot of current issues, trends and happenings in the major additives sub-sectors, which include natural additives, artificial additives and nature identical additives. It also considers emerging and potential opportunities.

The report analyses growth strategies by multinationals and smaller players which optimise future opportunities and investigates new product development in key markets, including Europe, North America and Asia.

just-food has analysed the major drivers, barriers and trends in order to better understand the future direction of the additives market, and its current role in the global food and drink industry. Brand case studies are included to highlight and substantiate strategies and analysis throughout the report, as are comments from relevant industry executives who were interviewed by the author.


Chapter 1 provides an introduction, outlining the methodology and aims of the report, introducing the author and defining additives.

Chapter 2 offers an overview of the additives market, with market value and share by sub-sector and forecasts to 2012. Analysis of the major sectors includes flavour enhancers, artificial sweeteners, preservatives and antioxidants.

Chapter 3 identifies the leading players in the global additives market by sub-category and profiles the key players in more depth, including company history, financial performance, research and development and market shares for Ajinomoto, Archer Daniels Midland Company, Danisco and Kerry Group.

Chapter 4 looks at legislation and regional comparisons in the additives market to 2012, assessing some of the major regulators and regional issues involved in major markets such as Asia, Europe and North America.

Chapter 5 explores trends and opportunities in the global food additives market to 2012, including new product launches, brand strategies, consumer expectations, functional foods, organic foods, controversial additives and future flavour trends.


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