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Planet Skincare to launch products at Beautyworld Middle East

[2008-7-11]

Tag: vitamin a acetate

Its new anti-ageing daily moisturizer includes the soon-to-be iconic ingredient Syn-ake, designed to rival the effects of Botox but without the need for needles, and is available in the Middle East now.

Syn-ake, the winning innovation at the 'Swiss Technology Awards 2006', mimics the paralyzing effect of snake venom to smooth out wrinkles but, unlike Botox, does not have to be injected. British actor Ben Kingsley is already reported to be a fan, along with American stars including Gwyneth Paltrow.

Syn-ake works in a similar way to Botox, blocking the neuromuscular contractions that cause facial muscle tension: wrinkles are visibly reduced when face muscle contractions are 'frozen'. Syn-ake provides an anti-wrinkle complex which works to reduce wrinkles in just 28 days. Clinical trials show that the moisturizer provides an 82% smoothing effect and a 52% reduction in lines.

Caroline Clapperton, Managing Director of Planet Skincare, comments: 'Syn-ake is creating quite a buzz in the UK and Middle East at the moment, and understandably so. I've worked in the beauty industry for over 10 years and Syn-ake is the most advanced and potentially important ingredient I've come across.'

'And if you want to get your hands on this anti-ageing phenomenon, you don't need to wait months. Middle East consumers looking to beat the crowds to a 'Botox without needles' can order the Planet Skincare Anti-Ageing Daily Moisturizer from Middle East distributor, Cosmedical Solutions UAE.'

Planet Skincare's products are paraben free and are not tested on animals. Other ingredients of the moisturizer include passion flower oil, rose flower water, mango, calendula oil, jojoba and vitamin E acetate.


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