NutraCea Targets Meat Industry With Launch of RiBran Isolate(TM)
[2008-6-5]
Tag: nutrition enhancers
NutraCea(OTC Bulletin Board: NTRZ), a world leader in stabilized rice bran (SRB),nutrient research and technology, today announced the launch of RiBran
Isolate, a product targeted to the meat industry for use as a cost-effective,nutritious meat enhancer. The product launch follows the recent USDA approval
of the use of SRB in specific meat products, including hot dogs, sausage andcourse-ground, formed meats, such as burgers and poultry patties. The USDA
approval was flanked by an independent study conducted at Iowa StateUniversity, which demonstrated that RiBran Isolate provided cost savings,
better yield at the production level, a decrease in purge, and an improvednutritional profile without altering the sensory attributes when added to
chicken nuggets and hot dogs in the specified quantities.
NutraCea simultaneously disclosed a new distribution agreement to sellRiBran Isolate in the Philippines with Turris Phil, Inc., a division of
Leysam, a Philippines-based manufacturer and distributor of food and beveragesthroughout Southeast Asia. "We have received our initial order of multiple
container-loads of RiBran Isolate and anticipate increased orders to supplyour customers as they realize the wide range of benefits RiBran Isolate
provides in place of traditional meat enhancers," said Bernard Chu, Presidentof Leysam.
"Rick Crowder, Vice President of Industrial Commodities Inc, a direct, contracted, large food-ingredient distributor based in Richmond, Virginia
said, "We believe that partial or total substitution of a cost-effective, healthful ingredient like RiBran Isolate in place of soy protein isolate,
mustard flour, modified food starch, maltodextrin and other fibers will be very appealing to our broad base of customers. We project that by this time
next year, we will be moving approximately 40 million pounds annually of RiBran Isolate to the meat industry in the U.S."
NutraCea also announced that it has established relationships with a number of food-ingredient distributors in the European Union, Central Europe,
Eastern Europe, Mexico, Australia and New Zealand to distribute RiBran Isolate. Kody Newland, NutraCea's Senior Vice President of Sales, said, "We
have proactively sought to establish new business relationships in a number of international markets, and we expect to begin shipping to these markets in2008."
Some of the Iowa State study's conclusions, as mentioned above, were supported recently in an independent white paper written by world-renowned
author and researcher Henk Hoogenkamp. The paper, entitled, "Is RiBranIsolate the New Soy Protein?" examines the growing potential for SRB in meat
processing and enhancement and is slated to be published in two of the leadingpeer-reviewed journals in the meat science industry. Mr. Hoogenkamp states
that soy proteins are the most widely used functional ingredients of vegetableorigin, in spite of the fact that "a significant number of American consumers
... consider the taste of soy ... to be a main barrier." On the other hand,he elaborates, "SRB has a very clean flavour, while maintaining textural
properties in emulsified meats." Hoogenkamp adds that "RiBran Isolate is an all-natural functional ingredient, non-GMO (genetically modified organism) andnon-allergenic ... .an added bonus of stabilized rice bran is its ability tomanage freeze/thaw stability and increase shelf life, due to the naturally
occurring, high anti-oxidative properties that extend shelf life." He conjectures that RiBran Isolate could make a very cost-effective alternative
to soy in an environment of rising food prices and concludes that RiBran Isolate is a "promising new functional ingredient" that shows potential for
total or partial soy protein replacement in formulated meat products."
NutraCea's Kody Newland said, "We are gratified that a number of experts have begun to recognize the tremendous value of stabilized rice bran in a wide
range of applications, and we are moving swiftly to capitalize on that rising awareness in the food industry worldwide."
NutraCea(OTC Bulletin Board: NTRZ), a world leader in stabilized rice bran (SRB),nutrient research and technology, today announced the launch of RiBran
Isolate, a product targeted to the meat industry for use as a cost-effective,nutritious meat enhancer. The product launch follows the recent USDA approval
of the use of SRB in specific meat products, including hot dogs, sausage andcourse-ground, formed meats, such as burgers and poultry patties. The USDA
approval was flanked by an independent study conducted at Iowa StateUniversity, which demonstrated that RiBran Isolate provided cost savings,
better yield at the production level, a decrease in purge, and an improvednutritional profile without altering the sensory attributes when added to
chicken nuggets and hot dogs in the specified quantities.
NutraCea simultaneously disclosed a new distribution agreement to sellRiBran Isolate in the Philippines with Turris Phil, Inc., a division of
Leysam, a Philippines-based manufacturer and distributor of food and beveragesthroughout Southeast Asia. "We have received our initial order of multiple
container-loads of RiBran Isolate and anticipate increased orders to supplyour customers as they realize the wide range of benefits RiBran Isolate
provides in place of traditional meat enhancers," said Bernard Chu, Presidentof Leysam.
"Rick Crowder, Vice President of Industrial Commodities Inc, a direct, contracted, large food-ingredient distributor based in Richmond, Virginia
said, "We believe that partial or total substitution of a cost-effective, healthful ingredient like RiBran Isolate in place of soy protein isolate,
mustard flour, modified food starch, maltodextrin and other fibers will be very appealing to our broad base of customers. We project that by this time
next year, we will be moving approximately 40 million pounds annually of RiBran Isolate to the meat industry in the U.S."
NutraCea also announced that it has established relationships with a number of food-ingredient distributors in the European Union, Central Europe,
Eastern Europe, Mexico, Australia and New Zealand to distribute RiBran Isolate. Kody Newland, NutraCea's Senior Vice President of Sales, said, "We
have proactively sought to establish new business relationships in a number of international markets, and we expect to begin shipping to these markets in2008."
Some of the Iowa State study's conclusions, as mentioned above, were supported recently in an independent white paper written by world-renowned
author and researcher Henk Hoogenkamp. The paper, entitled, "Is RiBranIsolate the New Soy Protein?" examines the growing potential for SRB in meat
processing and enhancement and is slated to be published in two of the leadingpeer-reviewed journals in the meat science industry. Mr. Hoogenkamp states
that soy proteins are the most widely used functional ingredients of vegetableorigin, in spite of the fact that "a significant number of American consumers
... consider the taste of soy ... to be a main barrier." On the other hand,he elaborates, "SRB has a very clean flavour, while maintaining textural
properties in emulsified meats." Hoogenkamp adds that "RiBran Isolate is an all-natural functional ingredient, non-GMO (genetically modified organism) andnon-allergenic ... .an added bonus of stabilized rice bran is its ability tomanage freeze/thaw stability and increase shelf life, due to the naturally
occurring, high anti-oxidative properties that extend shelf life." He conjectures that RiBran Isolate could make a very cost-effective alternative
to soy in an environment of rising food prices and concludes that RiBran Isolate is a "promising new functional ingredient" that shows potential for
total or partial soy protein replacement in formulated meat products."
NutraCea's Kody Newland said, "We are gratified that a number of experts have begun to recognize the tremendous value of stabilized rice bran in a wide
range of applications, and we are moving swiftly to capitalize on that rising awareness in the food industry worldwide."
Related News »
In Focus »
footwear exports
Last month, European footwear manufacturers proposed extending anti-dumping measures against ..
B2B Keywords:
International market Chinese Importer Wholesale trade Wholesale products World trade Wholesale distributors International trade Foreign trade Wholesale distributor Importers Import export business Sell online Help u sell Global trade How to market a product Online supplier Wholesale product
International market Chinese Importer Wholesale trade Wholesale products World trade Wholesale distributors International trade Foreign trade Wholesale distributor Importers Import export business Sell online Help u sell Global trade How to market a product Online supplier Wholesale product
Hot Products: A | B | C | D | E | F | G | H | I | J | K | L | M | N | O | P | Q | R | S | T | U | V | W | X | Y | Z | 0-9
-
-
About Us -
Links -
Privacy Policy -
Terms of Use -
Site Map -
Contact Us -
Call Center: 0086-95105561 © 2007 Tootoo.com -
