Tetmosol medicated soap taps ComutaNet to build sales
http://www.bizcommunity.com/Article/196/70/24967.h [2008-6-5]
Tag: Medicated Soap
Before conceptualising the campaign, to base the promotion on realopportunities, ComutaNet conducted research in Soweto, East Randand Pretoria identifying sales by pharmacies, spazas, supermarketsand cosmetic shops patronised by commuters. After collation, theinformation revealed there was high, unmet demand because of thelack of comprehensive distribution networks.
With this knowledge in hand, ComutaNet promoters created anexposure campaign educating consumers on the health benefits anduse of Tetmosol designed to drive potential buyers into nearbysales outlets. The comprehensive educational programme requiredthat the promoters receive extensive product training to be able toanswer specific questions regarding the benefits of the soap.
Dress protocols ensured all presenters were neat and dressed in amanner befitting the soap and the training provided.
Says Gavin Ritchie, ComutaNet Sales and Marketing Executive,
Before conceptualising the campaign, to base the promotion on realopportunities, ComutaNet conducted research in Soweto, East Randand Pretoria identifying sales by pharmacies, spazas, supermarketsand cosmetic shops patronised by commuters. After collation, theinformation revealed there was high, unmet demand because of thelack of comprehensive distribution networks.
With this knowledge in hand, ComutaNet promoters created anexposure campaign educating consumers on the health benefits anduse of Tetmosol designed to drive potential buyers into nearbysales outlets. The comprehensive educational programme requiredthat the promoters receive extensive product training to be able toanswer specific questions regarding the benefits of the soap.
Dress protocols ensured all presenters were neat and dressed in amanner befitting the soap and the training provided.
Says Gavin Ritchie, ComutaNet Sales and Marketing Executive,
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