Yamaha reformulates Yamalube marine four-stroke oils
http://www.sportfishingmag.com/news/news/yamaha-re [2008-7-18]
Tag : Engine Oils
Yamaha Marine Group announced it has a new four-stroke (4M) marineengine oil formulation, which reduces wear and provides cleaneroperation.
Yamalube 4M engine oils, both 10W-30 and 20W-40, have a newlow-phosphorus formulation that is fortified with molybdenumcompounds, which greatly reduce wear caused by the sudden changesin engine speed common to four-stroke marine engines.
Independent testing shows the new oil provides added wearprotection -- an 85 percent reduction in wear over the priorformulation. These oils have properties and additives automotiveoils do not have. In addition, they continue to contain aproprietary mixture of detergents, which help clean internallylubricated parts, and dispersants, which help to carry trapped dirtaway from the engine to the oil filter. The end result is cleaneroil.
With the change comes color-coded packaging designed to improve thecustomer's ability to choose the correct product for the job athand. For example, Yamalube 4M will include an image of afour-stoke outboard on the label, while Yamlube 2M (two-stroke oil)will include an image of a two-stoke outboard.
Yamaha is creating and launching an extensive campaign for dealersand customers as part of the rollout, including easily-identifiablein-store display materials.
Yamaha Marine products are marketed throughout the United Statesand around the world. Yamaha Marine Group, based in Kennesaw, Ga.,supports its 2,200 U.S. dealers and OEM partners with marketing,training and parts for Yamaha's full line of products and strivesto be the industry leader in reliability, technology and customerservice. Yamaha Marine is the only outboard brand to have earnedNMMA's C.S.I. Customer Satisfaction Index award every year sinceits inception. Visit www.yamahaoutboards.com .
Yamaha Marine Group announced it has a new four-stroke (4M) marineengine oil formulation, which reduces wear and provides cleaneroperation.
Yamalube 4M engine oils, both 10W-30 and 20W-40, have a newlow-phosphorus formulation that is fortified with molybdenumcompounds, which greatly reduce wear caused by the sudden changesin engine speed common to four-stroke marine engines.
Independent testing shows the new oil provides added wearprotection -- an 85 percent reduction in wear over the priorformulation. These oils have properties and additives automotiveoils do not have. In addition, they continue to contain aproprietary mixture of detergents, which help clean internallylubricated parts, and dispersants, which help to carry trapped dirtaway from the engine to the oil filter. The end result is cleaneroil.
With the change comes color-coded packaging designed to improve thecustomer's ability to choose the correct product for the job athand. For example, Yamalube 4M will include an image of afour-stoke outboard on the label, while Yamlube 2M (two-stroke oil)will include an image of a two-stoke outboard.
Yamaha is creating and launching an extensive campaign for dealersand customers as part of the rollout, including easily-identifiablein-store display materials.
Yamaha Marine products are marketed throughout the United Statesand around the world. Yamaha Marine Group, based in Kennesaw, Ga.,supports its 2,200 U.S. dealers and OEM partners with marketing,training and parts for Yamaha's full line of products and strivesto be the industry leader in reliability, technology and customerservice. Yamaha Marine is the only outboard brand to have earnedNMMA's C.S.I. Customer Satisfaction Index award every year sinceits inception. Visit www.yamahaoutboards.com .
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