NCDIA Hosts Color Diamond Event at JCK Show

Tag : natural color
NCDIA Hosts Color Diamond Event at JCK Show -- JCK-Jewelers Circular Keystone, 6/26/2008 1:32:00 PM
The Natural Colored Diamond Association hosted its first annual event at JCK Las Vegas that included displays of natural color diamonds, a paneldiscussion, and chances for attendees to be tested by a “GemGenius” or “Color Wiz” (armed with ipods and giftcertificates). Retailers and manufactures were on-hand to sharetheir expertise.
“Sales of natural color diamond jewelry were made at theactual event! The informative presentations were deliberately keptshort to allow retailers plenty of time to experience and view theone of a kind natural color diamonds,” said Robert May,Natural Color Diamond Association executive director.
In addition, NCDIA officials said several retailers andmanufactures also reported booth-sales immediately following theevent.
Speakers for the event discussed the benefits of natural colordiamonds.

Alfredo Molina, chief executive officer of Black, Starr & Frostand The Molina Group, encouraged retailers to realize the potentialof the product category and good retail: “Natural ColorDiamonds is a product category that allows retailers to once againenjoy profitable diamond sales … if we realize good retailis about exciting products and added-value.”
Larry West, Natural Color Diamonds president, encouraged retailersto learn more about the grading and value of color stones by askingquestions and deriving knowledge from the NCDIA and its wholesalemembers.