Rust-Oleum Expands Portfolio of Licenses

Tag : Paint Applicators
The Valen Group has negotiated three new brand extension agreementsfor their client, Rust-Oleum.
Primesource International BP have licensed “CertifiedProtection by Rust-Oleum” for a line of specially coatedscrews and nails used for decks and other exterior wood projects.The Certified by Rust-Oleum fasteners will be available in The HomeDepot, Lowe's and other major hardware retailers nationwide thissummer.
Linzer Products have licensed and launched a fully branded line ofRust-Oleum paint brushes and roller covers that target bothprofessionals and do-it-yourselfers with high-quality affordablepaint applicators. Products can be found in Home Depot stores.
Four Seasons Global Marketing has licensed “CertifiedProtection by Rust-Oleum” for their wrought iron patiofurniture and gazebos. Products will launch in spring 2009.