Blue Pacific Flavors and HortResearch Sign Strategic License Deal

Tag : blue pigments

CITY OF INDUSTRY, Calif.--( BUSINESS WIRE )-- Blue Pacific Flavors Inc , a leading innovator of natural and organic-compliant fruitflavors has entered into an exclusive license agreement with TheHorticulture and Food Research Institute of New Zealand Limited,more commonly known as HortResearch . During the term of the license, Blue Pacific will be the onlyflavor company to have ongoing access to HortResearch Ltd ’ s entire database of volatiles and aromas produced by fruits fromall over the world, including for example the Actinidia arguta,also known as the kiwiberry native to New Zealand.
The HortResearch database contains research data on flavorchemicals, sugars, non-volatile acids and plant pigments fromdiverse fruits. The inclusion of polysaccharides from selectedfruits for commercial flavors is planned for the near future. Theconstantly updated database contains approximately 1,000 analyseson volatile compound mixtures, and more than 2,000 other compounds,of which approximately 200 are unknown as fruit compounds.
As a result of the license agreement, the companies will jointlylaunch a proprietary true-fruit flavor technology co-branded hortRealfruit ™ . The branded technology will produce new authentic fruit flavorsutilizing HortResearch ’ s fruit-derived science and research.
“ This database gives our company a window into flavors produced bythe world ’ s best flavor creator, Mother Nature, allowing us to retrieve her exact recipes while having access toquite a few compounds which were previously unknown, ” said Donald Wilkes, Founder and CEO of Blue Pacific Flavors. “ We are confident our continued partnership with HortResearch, aworld-class leader in integrated fruit research, will lead togroundbreaking innovations in bringing authentic, true fruitflavors to market for the food and beverage industries. ”
Blue Pacific is a leader in creative natural and organic compliantfruit flavors and sweet flavor delivery to a wide range of foodapplications including beverages, fruit preparations, dairy (yogurtand milk), soymilk, ice cream, frozen desserts, bakery andnutritional foods and confectionery products.
HortResearch is a New Zealand-based science company, acknowledgedas a world leader in integrated fruit research, using uniqueresources in fruit, plants and sustainable production systems toprovide novel technologies, innovative fruit and food products withhigh consumer appeal. HortResearch has a notable scientific trackrecord in the understanding of how flavor compounds are producedand interact in fruits.
“ We have been using this database for a couple of years now toreplicate flavors from our fruit breeding programs for consumersensory testing, ” said Dr. Ross Atkinson, HortResearch ’ s science leader for the program. “ We have also looked to add new flavors to that base mix to examineconsumer acceptance of potential new varieties, a model if youlike, to inform our breeders in their development programs. ”
Blue Pacific will unveil two new hortRealfruit ™ natural flavors at the IFT08 Annual Meeting & Expo. Visitorsto Blue Pacific Flavors booth#1138 will receive samples of theOceania Pacifica Apple Juice Beverage ™ and the South Pacific Gold Kiwifruit Granita ™ , both based on the hortRealfruit ™ flavor technology.
This license agreement demonstrates the strengthening alliancebetween the two companies since they signed a collaborationagreement earlier this year. The relationship combines Blue Pacific ’ s commercial know-how and intellectual property with select aspectsof HortResearch ’ s ongoing Research & Development projects and intellectualproperty in fruit based flavors and technologies. The compounddatabase licensing agreement is the first of many products of thisstrategic collaboration and will provide many commercialopportunities for both organizations.
About Blue Pacific Flavors
Since 1993, Blue Pacific Flavors, Inc. has been a leader intechnology driven flavor creation combined with food and beverageapplication intellectual property solutions. The company ’ s flavor capabilities range from innovative creative development tonew product development and duplication. Blue Pacific provides itscustomers an international spectrum of innovation, expertise andtradition for quality, service and value. Industries served includethe food, beverage, dairy, bakery, confectionery, prepared food,pharmaceutical, cosmetic and chemical specialties sectors. BluePacific uses only the finest natural and synthetic raw materialsavailable and manufactures all products under Kosher and Halalsupervision, as well as GRAS and FEMA guidelines. It also followsGMP and AIB guidelines and certification. For more information,visit www.bluepacificflavors.com .
About HortReseach
HortResearch is a New Zealand-based science company, acknowledgedas a world leader in integrated fruit research using uniqueresources in fruit, plants and sustainable production systems toprovide novel technologies, innovative fruit and food products withhigh consumer appeal. Home to leading-edge scientific capability inplant breeding, tree, vine and fruit physiology, HortResearch hasearned considerable acclaim as the name behind development ofZESPRI ™ GOLD Kiwifruit, ENZA JAZZ ™ brand apples and a range of other successful cultivars includingblueberries, peaches and pears. HortResearch is now enhancing itscommercial science capability, utilizing skills in plant molecularbiology, nutrigenomics, food chemistry and human physiology to findnew ways to improve health, wellbeing and performance. The companyis also developing breakthrough science and technology to meetemerging markets for functional foods and naturally producedflavours and fragrances.