Pinky Vodka teams up with Agent Provocateur
1970-01-01
Pinky Vodka has teamed up with lingerie brand Agent Provocateur for a tasting campaign designed to increase footfall at Pinky stockists.
Pinky took centre stage at a recent Agent Provocateur exhibition, with underwear models serving celebrity guests, such as Sadie Frost, Pinky cocktails.
Pinky will be available to sample at 13 Agent Provocateur stores and at each event Pinky calling cards will be left to let ladies know which bars stock the vodka.
"As Pinky is a beautiful vodka created especially for women, it is only fitting that we work alongside another brand that celebrates the female form," said Whyte & Mackay premium brand director Rosslynn Law.
"Agent Provocateur is a smart and sexy brand that emanates style and luxury.
"Its fans include Kate Moss and Maggie Gyllenhaal and with a following of several thousand sexy young women, it gives Pinky a great opportunity to align itself with the female market."
Pinky took centre stage at a recent Agent Provocateur exhibition, with underwear models serving celebrity guests, such as Sadie Frost, Pinky cocktails.
Pinky will be available to sample at 13 Agent Provocateur stores and at each event Pinky calling cards will be left to let ladies know which bars stock the vodka.
"As Pinky is a beautiful vodka created especially for women, it is only fitting that we work alongside another brand that celebrates the female form," said Whyte & Mackay premium brand director Rosslynn Law.
"Agent Provocateur is a smart and sexy brand that emanates style and luxury.
"Its fans include Kate Moss and Maggie Gyllenhaal and with a following of several thousand sexy young women, it gives Pinky a great opportunity to align itself with the female market."
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