The world famous Oxford button down collar shirt in most colours

Tag : garment button
Ben Sherman moved to the United States in 1946. Where he married asuccession of women. It was in California he learned about thegarment trade. His third wife's father was a successfulmanufacturer, owning 2 swimwear companies.

In 1962, having gained American citizenship, Arthur moved back toBrighton England.

The following year of 1963, the Ben Sherman brand was born.

The Ben Sherman shirt was both unique, and radically different fromany other shirt.

The unique features included, Front button down collar. (Buttonholes on each side and tip of the collar.) The collar Itself waslarge. The tips of the collar were then secured with a small buttonsewn to the main body of the shirt.

In addition, the collar had a extra button, at the centre back.This held the collar in firmly in place.

Other features included, Plackets cut on the Bias. Each shirt had ablack label, bearing Ben's name, sewn into the left hand upper seamof the left hand pocket.

His shirts sold in vast quantities, throughout Britain, Europe andthe United States.

Ben's shirts were adopted as essential wear by the ever increasingyouth cult of the time, known as the Mods.

Ben opened a showroom in Carnaby Street, London.

At the same time, 1967, he opened his first shop in Duke street,Brighton.

2 More shops followed, both located In London.

Since those early days The company Ben Sherman has experiencedmassive growth and Business success. Now being one of the largestapparel manufacturers in the world.

The company has diversified into, ladies wear, Boys wear andaccessories. In addition. Ben Sherman now offer a very commercialrange of Footwear, along with a more specialist range, which has adirectional edge, aimed at the Mod fashion market.

Ben Sherman is truly a brand on its own. It retains its distinctiveheritage to this day and is recognised by people the world over.

Since 1996 Cazual have been authorised stockist of Ben Sherman. Ourextensive range covers the entire current collection.

This Range includes; The world famous Oxford button down collarshirt in most colours. We have just introduced a range ofspecialist wear for the Mod enthusiast. From the famous Mod Fitrange of shirts, to a range of shoes with pure distinction.

Our current range of main stream Ben Sherman clothing includesshirts, short sleeved Polo shirts, T Shirts and the world famousHarrington Jacket.
By: sneddo
Article Directory : http://www.articledashboard.com
Please Rate this Article