Fashionalism is fierce

Tag : Casual Hoodies

The Philippine archipelago looks good on postcards and posters butwho knew that it also looked good on clothes? Rhett Eala, creativedirector of Collezione C2, knew exactly that our 7,107 islands arepure visual candy when silkscreened or embroidered onto skinnystripes and cool hues. Literally taking a page out of his gradeschool Hekasi textbook, Rhett displays his patriotism and artisticside in the My Pilipinas Collection where he coins the new word ofcool: Fashionalism.

Collezione C2 brings together the fashionista and the modern-daypatriot in the concept of the fashionalista as a brand effort todistinguish itself from anything Collezione has produced in its36-year track record. C2 is not