Are Kit Clothes The Answer To Being Ethical And Cost Conscious?

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Are Kit Clothes The Answer To Being Ethical And Cost Conscious?
By : Victoria Cochrane
Submitted 2008-07-24 11:07:11 Following a recent acquisition from the catalogue giant Freemans bybusinesswoman Kay Mawer, clothkit clothes could be the latest musthave practical fashion trend, as they appeal to both the ethicallyminded consumer, as well as those who are cost conscious.

This resurgence of the popular 70s self-knit clothing line comesat a time when a recent Panorama investigation into Primark'sreliance on sweat shop factories to produce their low priceclothing poses new challenges for todays ethical shopper, and howmuch trust you can really have with the big name brands. Withmounting pressure on our income due to higher costs of living, howethical can you realistically continue to be and are kit clothesthe only realistic alternative?

The morally minded consumer now has to rethink where they shop andwhether their favourite stores really are as ethical as they seem.In order to settle any consumer fears, clothing retailers are nowhaving to show the lengths that they go to in order to produceethical clothing; from labelling clothes made of organic materialsand even using fair trade labels clearly in view on retaildisplays.

To address shoppers' concerns further, products that are made inBritain may also be prominently displayed in stores once again asthe high street stores protect their reputations. These steps mayhelp reduce any customer unease regarding working conditions andemployee pay due to the UKs stringent minimum wage and workingenvironment laws.

That being said, any extra lengths that retailers go to in order toprotect their image, will undoubtedly be reflected on the prices wepay at the tills. But, with mounting pressures on consumer income,retailers will have to seriously consider their pricing policywhile they meet consumers' increasing demands for more ethicallyproduced alternatives, such as kit clothes.

Consumers who take to the nostalgic pastime of kit clothes are safein the knowledge that no sweat shop workers have been involved,plus the environmental benefit of minimal packaging and reducedemissions as a result of delivery.

But with ever escalating prices, those morally minded may be forcedto stray from this environmental and ethical path. As costs spiralout of control due to higher energy and food prices, the bigquestion is, can consumers really be as ethical as they would like?The fear is that many will turn away from green energy and cut downon trips to recycling centres due to the increasing fuel costs andfewer people will travel to the out of town shopping centres topurchase the more expensive items that are ethically made.

With the reintroduction of kit clothing being a viable option for agreener environment and available to the more ethical shopper, itis far from realistic to expect customers to check other items ofclothing for signs of work shop involvement, fair trade, and carbonfoot print. That said, will our desires for an ethical world be theend of sweat shops as we know them, or will customers turn a blindeye as they shop with their wallets, being persuaded by bargains on clothes rails and accepting that their favourite stores arent as white as theyshould be?
Author Resource:- Victoria Cochrane writes on a number of topics on behalf of adigital marketing agency and a variety of clients. As such, thisarticle is to be considered a professional piece with businessinterests in mind.
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; Are Kit Clothes The Answer To Being Ethical And Cost Conscious?

By: Victoria Cochrane

Following a recent acquisition from the catalogue giant Freemans bybusinesswoman Kay Mawer, clothkit clothes could be the latest musthave practical fashion trend, as they appeal to both the ethicallyminded consumer, as well as those who are cost conscious.

This resurgence of the popular 70s self-knit clothing line comesat a time when a recent Panorama investigation into Primark'sreliance on sweat shop factories to produce their low priceclothing poses new challenges for todays ethical shopper, and howmuch trust you can really have with the big name brands. Withmounting pressure on our income due to higher costs of living, howethical can you realistically continue to be and are kit clothesthe only realistic alternative?

The morally minded consumer now has to rethink where they shop andwhether their favourite stores really are as ethical as they seem.In order to settle any consumer fears, clothing retailers are nowhaving to show the lengths that they go to in order to produceethical clothing; from labelling clothes made of organic materialsand even using fair trade labels clearly in view on retaildisplays.

To address shoppers' concerns further, products that are made inBritain may also be prominently displayed in stores once again asthe high street stores protect their reputations. These steps mayhelp reduce any customer unease regarding working conditions andemployee pay due to the UKs stringent minimum wage and workingenvironment laws.

That being said, any extra lengths that retailers go to in order toprotect their image, will undoubtedly be reflected on the prices wepay at the tills. But, with mounting pressures on consumer income,retailers will have to seriously consider their pricing policywhile they meet consumers' increasing demands for more ethicallyproduced alternatives, such as kit clothes.

Consumers who take to the nostalgic pastime of kit clothes are safein the knowledge that no sweat shop workers have been involved,plus the environmental benefit of minimal packaging and reducedemissions as a result of delivery.

But with ever escalating prices, those morally minded may be forcedto stray from this environmental and ethical path. As costs spiralout of control due to higher energy and food prices, the bigquestion is, can consumers really be as ethical as they would like?The fear is that many will turn away from green energy and cut downon trips to recycling centres due to the increasing fuel costs andfewer people will travel to the out of town shopping centres topurchase the more expensive items that are ethically made.

With the reintroduction of kit clothing being a viable option for agreener environment and available to the more ethical shopper, itis far from realistic to expect customers to check other items ofclothing for signs of work shop involvement, fair trade, and carbonfoot print. That said, will our desires for an ethical world be theend of sweat shops as we know them, or will customers turn a blindeye as they shop with their wallets, being persuaded by bargains on clothes rails and accepting that their favourite stores arent as white as theyshould be?


Author Resource:-> Victoria Cochrane writes on a number of topics on behalf of adigital marketing agency and a variety of clients. As such, thisarticle is to be considered a professional piece with businessinterests in mind.

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