Encore Packs for the Guitar Hero(R) Air Guitar(R) Rocker

Tag : metal buckle

CITY OF INDUSTRY, CA -- (MARKET WIRE) -- 07/21/08 -- Jada Toys,Inc. announces the release of its first wave of Encore Packs forthe Guitar Hero® Air Guitar® Rocker(TM), the officially licensedGuitar Hero toy that marries the runaway success of the video gamefranchise by Activision ( ATVI ) and the air guitar phenomenon. The two new Encore Packs, 80'sRock and Heavy Metal, each featuring 10 songs, will be packagedwith a stylized designer buckle. The packs will work in conjunctionwith the existing Guitar Hero® Air Guitar® Rocker(TM), enablingthe user to expand their music library and collection of the genrespecific buckles.
"The new Encore Packs take the fantasy of being a Rock Star to thenext level," said May Li, President of Jada Toys. "The new trackschosen for the Encore Pack are the top songs of their respectivegenres, are more challenging and more fun!"
The 80's Rock Encore pack will feature licensed hits "I WannaRock," "Round and Round," "Nothin' But A Good Time," "Cherry Pie,""Play with Me," and 5 Original freestyle riffs. The Heavy MetalEncore Pack will feature songs "Bark at the Moon," "Symphony ofDestruction," "Mother," "You've Got Another Thing Comin," "ThunderKiss 65," and 5 original freestyle riffs.
The interactive buckles reflect the style of music of each AirCartridge. The Heavy Metal buckle features Guitar Hero® characterLars Umlaut set in relief against chrome while the 80's Rock bucklefeatures iconic symbols, scorpions, and lighting bolts from thedecade of big hair.
"We wanted each buckle to echo the type of music on the AirCartridges," said Brandon Giraldez, Director of Toy Design. "Larsis the epitome of a Heavy Metal Rocker so we had to have him on oneof the buckles... when you look at the design of the 80's buckle,the motifs, lightening and scorpions, are icons of that decade."
The Encore Packs will be available at Wal-Mart, Toys "R" Us, BestBuy and other retailers nationwide, starting August 1st, with asuggested retail price of $14.99 per pack. Additional waves ofEncore Packs are currently in development.
For more information on the Guitar Hero® Air Guitar® Rocker(TM),check out http://www.airguitarrocker.com .
Headquartered in City of Industry, California, Jada Toys is aprivately held, leading manufacturer of authentically licensed andhighly stylized die-cast collectible and radio controlled vehicles.A popular product line with both children and adult collectors,Jada's brands include DUB City, Big Time Muscle, D-Rods, Option D!,High Profile, Chub City and Showroom Floor. Jada has also acquiredmajor toy licenses for preeminent brands such as Guitar Hero andSpeed Racer. Jada Toys' products can be found in the world's topretail and hobby stores including Wal-Mart, Target, Kmart, Best Buyand Toys "R" Us.
About Activision:
Headquartered in Santa Monica, California, Activision, Inc. is aleading worldwide developer, publisher and distributor ofinteractive entertainment and leisure products. Founded in 1979,Activision posted net revenues of $1.5 billion for the fiscal yearended March 31, 2007.
Activision maintains operations in the U.S., Canada, the UnitedKingdom, France, Germany, Ireland, Italy, Sweden, Spain, theNetherlands, Australia, Japan and South Korea. More informationabout Activision and its products can be found on the company'sWorld Wide Web site, which is located at www.activision.com .
Cautionary Note Regarding Forward-looking Statements: Informationin this press release that involves Activision's expectations,plans, intentions or strategies regarding the future areforward-looking statements that are not facts and involve a numberof risks and uncertainties. Activision generally uses words such as"outlook," "will," "could," "would," "might," "remains," "to be,""plans," "believes," "may," "expects," "intends," "anticipates,""estimate," future," "plan," "positioned," "potential," "project,""remain," "scheduled," "set to," "subject to," "upcoming" andsimilar expressions to help identify forward-looking statements.Factors that could cause Activision's actual future results todiffer materially from those expressed in the forward-lookingstatements set forth in this release include, but are not limitedto, sales of Activision's titles, shifts in consumer spendingtrends, the seasonal and cyclical nature of the interactive gamemarket, Activision's ability to predict consumer preferences amongcompeting hardware platforms (including next-generation hardware),declines in software pricing, product returns and price protection,product delays, retail acceptance of Activision's products,adoption rate and availability of new hardware and relatedsoftware, industry competition, rapid changes in technology andindustry standards, protection of proprietary rights, litigationagainst Activision, maintenance of relationships with keypersonnel, customers, vendors and third-party developers,international economic and political conditions, foreign exchangerates, integration of recent acquisitions and the identification ofsuitable future acquisition opportunities, the timing andsuccessful completion of the combination of Vivendi Games withActivision, the combined company's success in integrating theoperations of Activision and Vivendi Games in a timely manner, orat all, and the combined company's ability to realize theanticipated benefits and synergies of the transaction to theextent, or in the timeframe, anticipated. Other such factorsinclude additional risk factors identified in Activision's mostrecent annual report on Form 10-K and subsequent quarterly reportson Form 10-Q. The forward-looking statements in this release arebased upon information available to Activision as of the date ofthis release, and Activision assumes no obligation to update anysuch forward-looking statements. Forward-looking statementsbelieved to be true when made may ultimately prove to be incorrect.These statements are not guarantees of future performance and aresubject to risks, uncertainties and other factors, some of whichare beyond our control and may cause actual results to differmaterially from our current expectations.
Guitar Hero © 2005-2007 Activision Publishing, Inc. Guitar Hero isa trademark of Activision Publishing, Inc.
Jada Air Guitar Rocker is designed and manufactured by Jada Toys,Inc. Patent Pending. All rights reserved.