FEATURE/Get That Look at JCPenney This Back-to-School Season

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FEATURE/Get That Look at JCPenney This Back-to-School Season
Find the Hottest Trends in Fashion and Dorm Decor at Smart Prices
PLANO, Texas--(BUSINESS WIRE)--July 1, 2008--JCPenney delivers afull range of merchandise for an array of lifestyles thisBack-to-School season with apparel and dorm decor offering theperfect mix of style, quality and smart prices. JCPenney VicePresident of Trend, Karolyn Wangstad, shares style tips to get thatlook this season, along with a shopping list of wardrobe and dormessentials for every budget.
Whether they're strutting style in school uniforms, preppy AmericanLiving or tried and true Arizona separates, there are threestatement-making trends for kids this fall: embellishment, denimand color. Trend-savvy shoppers will seek embellishment on allapparel, from flocking, to studs, to allover prints. Denim alsotops the trend list with special washes and finishes and fitoptions for boys and girls. And last, but not least, is the trendto wear rainbow bright hues for both boys and girls in tops andbottoms.
Must-have style for dorms:
Leaving home for the first time? Dorm Life combines style withutility. From bedroom basics to trendy trimmings, Dorm Lifeprovides room decor to fit the needs of each and every collegestudent.
Additionally, finding dorm basics and new favorites couldn't be anyeasier with JCPenney's online gift registry, which includes a BTSchecklist to make planning a breeze. By registering online, yourgifts and your purchases can then be shipped directly to a localJCPenney store in your college town. On www.jcp.com, find a link tothe Dorm Life Facebook page, featuring dorm furnishings, and anonline guide featuring tips, checklists and more.
Find these trends and many more at JCPenney's back-to-schoolgallery link below or at jcp.com:http://newsroom.mbooth.com/JCPenney/LookBooks/Back-To-School/lookbook.php (Due to its length, this URL may need to becopied/pasted into your Internet browser's address field. Removethe extra space if one exists.)
About JCPenney
JCPenney is one of America's leading retailers, operating 1,074department stores throughout the United States and Puerto Rico, aswell as one of the largest apparel and home furnishing sites on theInternet, jcp.com, and the nation's largest general merchandisecatalog business. Through these integrated channels, JCPenneyoffers a wide array of national, private and exclusive brands whichreflect the Company's commitment to providing customers with styleand quality at a smart price. Traded as JCP on the New York StockExchange, the Company posted revenue of $19.9 billion in 2006 andis executing its strategic plan to be the growth leader in theretail industry. Key to this strategy is JCPenney's Every DayMatters brand positioning, intended to generate deeper, moreemotionally driven relationships with customers by fully engagingthe Company's 155,000 Associates to offer encouragement, provideideas and inspire customers every time they shop with JCPenney.
CONTACT: For Apparel Requests:
MBooth & Associates Public Relations Agency
Katie Wadhams, 212-539-3266
katiew@mbooth.com
or
Jen Doyle, 212-539-3261
jend@mbooth.com
or
For Home Requests:
Loving + Company Public Relations Agency
Kori Mallett, 212-213-3504
kmallett@lovingandcompany.com
or
Zoe Haydock, 212-213-3504
zhaydock@lovingandcompany.com
or
JCPenney Brand Publicity
Apparel:
Kelly Fordyce, 972-431-8998
kfordyce@jcpenney.com
or
Home:
Stephanie Brown, 972-431-3268
smbrown@jcpenney.com

SOURCE: J. C. Penney Company, Inc.