BULA Teams Up With 'Keep Winter Cool' to Fight Global Warming

Tag : winter accessory

By: National Ski Areas Association
LAKEWOOD, Colo - April 10, 2008 This has been a great snow season,and the people who run America's ski areas want to see many morejust like it. That's why North America's largest cold weatheraccessory manufacturer, BULA is teaming up with "Keep Winter Cool,"an innovative campaign to fight global warming. BULA willcontribute 2% of its GREEN product line sales to support asustainability grant program coming on line in the 2008/09 seasonto provide seed money to innovative resort initiatives on globalwarming.

"Global warming is a bottom line issue for the ski industry and itsemployees, as well as a key environmental concern," said Bula BrandManager Juliet Korver. "Donating a portion of proceeds from our newsustainable line is just one way we plan to green our organizationand support greater eco-consciousness to ensure we have snow on theslopes for future generations to enjoy."

Keep Winter Cool is a partnership among the Natural ResourcesDefense Council (NRDC), the National Ski Areas Association (NSAA),and California-based energy bar maker CLIF Bar & Company. Thepartnership views global warming as a problem that can be fixedwith better technology and cleaner energy choices. The Keep WinterCool partnership encourages resorts from coast to coast to takeaction to combat global warming and educate millions of resortguests about the potential impacts of global warming on snow sportsand how to fix the problem through personal action and politicalaction.

Protecting the winter climate is crucial for more than 11.5 millionU.S. skiers and snowboarders. Climate experts say without actionsoon, ski regions could see less snow, reduced snow pack, andshorter, more erratic seasons. The effects of global warming aremost pronounced at northern latitudes during wintertime. Snow packalso provides clean water for drinking, and agriculture andwildlife and alpine drought can leave mountains more susceptible tofire.

"NSAA welcomes BULA's support of this important initiative. The skiindustry knows that we can't solve the problem of global warmingalone. We applaud BULA for developing its sustainable "GO GREEN"line of products and reinvesting a portion of the proceeds fromthose products into the Keep Winter Cool program" said NSAA PublicPolicy Director Geraldine Link.

The National Ski Areas Association, Located In Lakewood, Colo., IsA Trade Association Formed In 1962 For Ski Area Owners AndOperators Nationwide.

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