Nike provides the right pair of shoes
[2008-5-7]
Tag: Fabric Shoes
NO OTHER product may sell faster than the shoes worn by the hottest athletes of basketball, tennis, and even golf.
Banking on the popularity of some athletes to sell their product may be a matter of fact, but that is not exactly the case with all brands of shoes.
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In an interview with Sun.Star Davao, Athletic Club Sports Company Inc., the official Nike retailer, and owner of the two concept stores of Nike in Davao City, Ramon Mackay said that Nike is the brand of shoes that takes into consideration the activities and the movements of the person wearing their particular kind of shoes.
"There are different movements involved with each kind of sport, and the specific pair of shoes created by Nike provides the kind of support that is needed in a particular sport," Mackay said.
Nike, as Mackay said, has taken the notch higher when it comes to research on the kind of shoes they create.
"The shoes created by Nike have specific uses, in the US and Europe, people would use different shoes for cardio, basketball, cross training, and even on the galactic bike," Mackay said.
Opening his first store in 1997, Mackay has four outlets at present in Davao City and one in Cebu City. Three of which are the Nike concept stores.
Moreover, even if he has the concept stores of Nike, retail of the brand is not exclusive with him as most department stores also carry the brand. "There is still competition, but we have strategic location and good customer service," Mackay said.
"And of course, we offer products that the consumers want," he added.
He also said that in the country, the people usually buy a pair of shoes that they will use for basketball, running, and even on gimmicks and in going to school.
But the landscape is slowly evolving, as Mackay believes that the Filipinos are now starting to understand why certain shoes are used for specific purposes.
According to him, Nike is one step ahead in the competition, even with their apparel line. One of the more popular products of Nike is the dri-fit fabric used in most of the apparel lines.
"Dri-fit is a special fabric that will absorb the sweat from the inside and will disperse it on the outer part of the clothing to speed up the evaporation, if you will use any other fabric, ten to twenty minutes into the sport you will be soaking wet," Mackay said.
This year, the biggest event in sports will not go unnoticed even here in Davao City. "We have a full line of products that will focus on the Beijing Olympics," he said.
"It will be a variety of products that will carry themes from different countries, not only the Philippines," he said.
The two concept stores of Nike are located on the Ground Floor of SM City Davao and on the 2nd level of Gaisano Mall of Davao.
Also Macaky runs and owns Sports Town, located at the 2nd level of Gaisano Mall of Davao and on the 2nd level of NCCC Mall.
NO OTHER product may sell faster than the shoes worn by the hottest athletes of basketball, tennis, and even golf.
Banking on the popularity of some athletes to sell their product may be a matter of fact, but that is not exactly the case with all brands of shoes.
Arroyo Watch: Sun.Star blog on President Arroyo
In an interview with Sun.Star Davao, Athletic Club Sports Company Inc., the official Nike retailer, and owner of the two concept stores of Nike in Davao City, Ramon Mackay said that Nike is the brand of shoes that takes into consideration the activities and the movements of the person wearing their particular kind of shoes.
"There are different movements involved with each kind of sport, and the specific pair of shoes created by Nike provides the kind of support that is needed in a particular sport," Mackay said.
Nike, as Mackay said, has taken the notch higher when it comes to research on the kind of shoes they create.
"The shoes created by Nike have specific uses, in the US and Europe, people would use different shoes for cardio, basketball, cross training, and even on the galactic bike," Mackay said.
Opening his first store in 1997, Mackay has four outlets at present in Davao City and one in Cebu City. Three of which are the Nike concept stores.
Moreover, even if he has the concept stores of Nike, retail of the brand is not exclusive with him as most department stores also carry the brand. "There is still competition, but we have strategic location and good customer service," Mackay said.
"And of course, we offer products that the consumers want," he added.
He also said that in the country, the people usually buy a pair of shoes that they will use for basketball, running, and even on gimmicks and in going to school.
But the landscape is slowly evolving, as Mackay believes that the Filipinos are now starting to understand why certain shoes are used for specific purposes.
According to him, Nike is one step ahead in the competition, even with their apparel line. One of the more popular products of Nike is the dri-fit fabric used in most of the apparel lines.
"Dri-fit is a special fabric that will absorb the sweat from the inside and will disperse it on the outer part of the clothing to speed up the evaporation, if you will use any other fabric, ten to twenty minutes into the sport you will be soaking wet," Mackay said.
This year, the biggest event in sports will not go unnoticed even here in Davao City. "We have a full line of products that will focus on the Beijing Olympics," he said.
"It will be a variety of products that will carry themes from different countries, not only the Philippines," he said.
The two concept stores of Nike are located on the Ground Floor of SM City Davao and on the 2nd level of Gaisano Mall of Davao.
Also Macaky runs and owns Sports Town, located at the 2nd level of Gaisano Mall of Davao and on the 2nd level of NCCC Mall.
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