Cricket Lee Takes On the Fashion Industry
[2008-4-14]
Like many American women, Cricket Lee was furious with the fashion business. It was a struggle to find clothes that fit, and the sizes on the garments didn't help at all: Every company had its own standard, and few of them seemed to describe women's actual body types.
In 2002, Ms. Lee decided enough was enough. The Dallas product designer and marketer poured all her energy into taking on the apparel industry and changing the way it designed and labeled its wares. Her goal was singularly ambitious. She wanted to create a universal standard for sizing women's clothes -- based on body types as well as measurements -- that could be licensed by any clothing maker and used in any kind of apparel.
"My intention is to standardize fit," says the 55-year-old Ms. Lee. "This is what women in America want."
In 2002, Ms. Lee decided enough was enough. The Dallas product designer and marketer poured all her energy into taking on the apparel industry and changing the way it designed and labeled its wares. Her goal was singularly ambitious. She wanted to create a universal standard for sizing women's clothes -- based on body types as well as measurements -- that could be licensed by any clothing maker and used in any kind of apparel.
"My intention is to standardize fit," says the 55-year-old Ms. Lee. "This is what women in America want."
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