Luxury Menswear Brand CANALI to Provide Attire for NBC\'s Coverage of ...

Tag : shoes fittings

NEW YORK, Aug. 11 /PRNewswire/ -- Italian luxury menswear designlabel, CANALI, has partnered with NBC Sports to outfit theon-camera talent for coverage of the 2008 Beijing Olympics. TheCANALI/NBC partnership was spearheaded by 19-time EmmyAward-winner, Bob Costas, who returns for his 7th Olympics as thePrimetime Host. CANALI, known for offering refined andsophisticated, tailored items worked with each sportscaster atindividual fittings to compose both customized and camera-readywardrobes. NBC personalities each received several complete outfitsincluding suits, sportswear, and accessories. Items range fromcustom made suits to ready to wear separates. "We are proud andexcited to have been selected by NBC Sports and the Olympic Games,"said Elisabetta Canali, Global Director of Communications. "Weworked closely with NBC and each Olympic broadcast anchor to findthe right fabrics and styles that would make them feel comfortableand pleasing to the eye."
CANALI will outfit sportscasters including Bob Costas, CrisCollinsworth, Jim Lampley, Bela Karolyi, Matt Vasgersian, BillPatrick, Fred Roggin, Jimmy Roberts, Al Trautwig, and Tim Daggett.The on air talent will wear CANALI for the entirety of the threeweeks of Olympics coverage (August 8 - August 24, 2008).
About CANALI
In 1934, the brothers Giovanni and Giacomo CANALI founded atailoring workshop dedicated to the manufacture of high qualityclothing. In the 1950's -- with the contributions of the family'ssecond generation -- sales swelled. As the firm specialized in finemenswear, its presence began to influence the Italian market. Bythe mid Seventies, the firm had opened its doors to foreign buyers.Exports consumed 50 percent of the entire CANALI production in1980.
The range of CANALI products broadened with the launch of theCANALI Exclusive line, as well as expanded to encompass anaccessories collection of shirts, ties, belts, shoes and adistinctive line of sportswear made entirely in Italy.
In its third generation, CANALI today constitutes a design andmanufacturing group, with seven centers of production located inItaly -- all connected with its headquarters at Sovico, near Milan.
About NBC Olympics
NBC, "America's Olympic Network," owns the exclusive U.S. mediarights to the Olympic Games, television's most powerful property,through 2012, which includes Beijing in 2008, Vancouver in 2010 andLondon in 2012. From August 8 - 24, 2008 NBC Universal will presentan unprecedented 3,600 hours of coverage, highlighted by NBC inprimetime with live swimming, gymnastics and beach volleyball. InAugust 2004, 203 million viewers watched as the networks of NBCUniversal -- NBC, MSNBC, CNBC, USA, Bravo, Telemundo, and NBC's HDaffiliates -- offered a then record 1,210 hours of Olympic coveragefrom Athens. For additional information, go to NBCOlympics.com.Merging news, results and schedules with extensive video coverageand an unmatched depth of unique story telling content,NBCOlympics.com will be the Olympic fan's hub for every aspect ofthe 2008 Beijing Games experience -- from the most comprehensive TVschedules to learning how to connect to mobile, gaming, VOD andother digital destinations. NBCOlympics.com will provideapproximately 2,200 hours of live event competition where users canchoose from up to 20 concurrent streams encompassing 25 Olympicsports. In addition, the site will offer more than 3,000 hours ofon-demand access to full-event replays and extensive highlights,including daily recaps of key events, best-of montages, commentatoranalysis and athlete-specific clips.
SOURCE CANALI
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