Taking Fitted Footwear a Step Forward

Tag : foot slippers

London, UK (PRWEB) July 24, 2008 -- With internet shopping at anall time high and online sales hitting Ј26.5 billion in thefirst six months of 2008 alone , Start-rite, one of the world'sleading brands in fitted children's shoes ( http://www.startriteshoes.com/fitting ), has launched startriteshoes.com. This innovative website offersparents a choice of methods to accurately measure their children'sfeet from the comfort of their own homes, enabling them to shopeasily online.
Startriteshoes.com provides users with detailed, easy to followinstructions and advice on how to measure their children's feet andfit shoes. A variety of fitting options is available to suitdifferent requirements and ensure that little feet are in the rightsize shoes:
" a paper gauge, downloadable from startriteshoes.com ( http://www.startriteshoes.com ), with pre-printed length and width indicators
" a purchasable plastic gauge, more reminiscent of the gaugesused in stores, featuring a sliding tab to assess length and a tapeto measure width
For both of these options, parents measure using the device andthen input the length of the longer foot and the width of the widerfoot in millimetres. Startriteshoes.com will then return theproposed size and width fitting of shoes to be purchased.
Full instructions for use with both measuring devices are availableon the website in the form of user-friendly video clips.
Location, Location, Location
With more and more of us opting to escape city living for countrylife, getting to a shopping centre can often involve a longjourney. However, six out of 10 people (61%) now have an internetconnection at home and are embracing the ease of internet shopping,which enables access to multiple shops, websites and suppliers atthe click of a mouse.
The new Start-rite website offers every parent and guardian, nomatter where they live, the best possible alternative to purchasingfully fitted shoes from the high street, and steers them away fromnon-fitted children's shoes ( http://www.startriteshoes.com/childrens-shoes ), which can result in permanent damage to developing feet.
David Attwood, joint managing director, Start-rite Shoes said:"Start-rite products have always been available through a networkof independent high street retailers and this will continue to be apriority for us, but the launch of the transactional website meansthat online shoppers can now also access our products too. Thewebsite has been months in development and we're extremely pleasedwith the final results. The fitting tool ( http://www.startriteshoes.com/fitting/measure-at-home/how-to-fit-your-childs-shoes ) options are very easy to use, giving parents who choose to shoponline the reassurance that the shoes will fit and that they aregiving their children the best possible alternative to having shoesprofessionally fitted in-store."
Dr. Chris Steele, resident doctor on ITV's This Morning, said "Ithink it's fantastic that Start-rite is taking this step forwardand going online. It's not always possible to get to a shoe storeto have your kids measured accurately so rather than buying poorlyfitting shoes that could damage their developing feet, Start-riteis providing busy or remote parents with the best alternative;quality shoes that are fitted at home and easily ordered online."
Parents can view 360Ъ images and find product descriptionsfor Start-rite's extensive collection online, as well as accessreliable and accurate advice on all aspects of child foot health. Acomprehensive Help section and contact details for Start-rite'sexpert customer service team can also be found atstartriteshoes.com.
Start-rite's collections will continue to be available through alarge number of high street retailers including John Lewis andRussell & Bromley. Consumers can find full contact informationincluding maps for their local retailer using the Store Locator ( http://www.startriteshoes.com/storelocator ) at startriteshoes.com.
About Start-rite
Start-rite is a world leader in chlldren's fitted footwear and thefirst UK brand to retail its products online. Recognised in morethan 35 countries for superior quality, style and fit, Start-ritehas been entrusted by generations of parents to care for children'sfeet.
Start-rite offers stylish fitted footwear from pre-walkers tosporty casuals and smart school shoes ( http://www.startriteshoes.com/childrens-shoes/school ), cool sandals, cosy slippers and fun wellies, as well as thetimeless English Classics collection.
Start-rite offers children's shoes ( http://www.startriteshoes.com ) in whole and half sizes and multi-width fittings, helping toensure the best possible fit for every child.
For further information about Start-rite please contact:
Tara Walker
Start-rite Team
Tel: +44 (0)208 846 0700
startriteshoes.com
Startriteshoes.com was developed by specialist ecommerce digitalagency Digivate. For more information about Digivate pleasecontact:
Matt Roberts
Digivate
020 7845 9950
digivate.com
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