Masters of the games

Tag : woven shoe
Sport
Masters of the games
Saturday July 26 2008 16:37 IST

Siddhartha Mishra




Ladies and gentlemen, please welcome to the winners podium of theBeijing Olympics... Nike, Adidas, Speedo and suchlike. Even asathletes at the Games fight against fate over the golden, silverand bronze lure of medals, global sports brands will not be pawnsin the hands of destiny. All these aforementioned companies willmake it to the medals podium; all of them will win. And thats aforegone conclusion.

Cut to the future. From tennis ace Roger Federer to NBA star DwightHoward to swimming sensation Michael Phelps, anybody who is asomebody at the Beijing Olympics will compete in Nike, Adidas orSpeedo sportswear. And everybody, irrespective of country or event,will stand on the medals podium sporting the gear of Adidas, anofficial partner of the Games. Between them, these brands and theircousins will have a presence in every single second of telecasttime, every single photo clicked on camera, every single framerecorded on video, every single byte of memory stored in publicmind space. Athletes na