Stride Rite Children\'s Group Launches New Store Concept

Tag : babies' footwear
Stride Rite Children's Group Launches New Store Concept:Collections by Stride Rite(TM)
An Innovative Two-in-One Store Design Offers a New Format thatCombines Dedicated, Separate Shoe-Shopping Environments Geared toKids Seven to Ten Years with Area for Babies and Toddlers
LEXINGTON, Mass., July 17 /PRNewswire-FirstCall/ -- The Stride RiteChildren's Group, the leading provider of premier children'sfootwear, announced today the launch of a new store format,Collections by Stride Rite(TM), which combines separate, dedicatedshopping areas for kids seven to ten years of age, with anenvironment for parents to shop for baby and toddler shoes.
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The 1,800-square-foot store is located in New York City's premierUpper East Side at 1542 3rd Ave at 87th Street and opens its doorstoday. Stride Rite said it has plans to roll out similar storeslater this year in select high-fashion shopping locations.
The new Collections by Stride Rite store redefines children's shoeshopping with special environments well-suited for parents shoppingwith and for babies, toddlers and younger kids, coupled with anewly designed area for youth offering a fun, inspiring andconvenient one-stop shopping for children's footwear. TheCollections by Stride Rite store features the same high-qualitycustomer service, including sizing and fitting assistance that hasbecome synonymous with the Stride Rite(R) brand, with an expandedcollection of children's branded footwear.
The dedicated shopping environment for youth is at the front of thestore and features fun colors, hip lighting, and displays of"grown-up" must-have styles from the stride rite portfolioincluding Stride Rite(R), Saucony(R) Kids, Sperry Top-Sider(R)Kids, Tommy Hilfiger(R) Kids, Born(R) Kids and Keds(R) Kids,special Airwalk(R) signature lines by Andy Mac and AnastasiaAshley, as well as several fashion brands.
Meanwhile, as parents move to the back of the store, theenvironment transitions to a softer atmosphere just right forbabies and toddlers. This section also features brands in theStride Rite portfolio including Robeez(R). Dividing the twosections is the cash wrap and the Stride Rite custom 3D FitMachine, a system that captures the full 3D shape of the feet bytaking pictures with six cameras to obtain a 360 degree measurementof the child's foot.
"Collections by Stride Rite recognizes the significant range ofbranded products we now carry in our stores for children zero to 10years old," said Pam Salkovitz, president of the Stride RiteChildren's Group. "The new store format is tailored to thedifferent shopping needs of parents with babies and toddlers fromthat of youth up to 10 years old. We have created a front of storearea dedicated to youth and a shopping area tailored to baby shoe-shopping in the back of the store. We believe this offers afabulous and convenient shopping experience tailored to the needsof growing families."
Designed by the renowned architectural firm, Bergmeyer AssociatesInc. of Boston, along with branding agency MDG Inc. of Holliston,this store's cool factor keeps pace with the newest footwear trendsthat stock its shelves. The new Collections by Stride Rite storefeature materials and colors chosen to combine and create a cleanand modern environment. The space is enhanced by large-scalelifestyle graphics, polished concrete, colorful carpeting andcurved white displays combined with dual tone silver accents withtouches of chartreuse to ground the space.
The Collections by Stride Rite store, located at 1542 3rd Ave at87th Street, is just steps away from the subway (4, 5, 6 train to86th) in New York's always-fashionable Upper East Side. Hours areMonday- Saturday 10-8; Sunday 11-7. The store opens its doorstoday.
About The Stride Rite Children's Group, Inc. and Collective Brands,Inc.
The Stride Rite Children's Group, part of the Stride Rite unit ofCollective Brands, Inc., markets the leading brand of premiumchildren's footwear in the United States under such brands asStride Rite, Saucony Kids, Born Kids and Sperry Top-Sider Kids,among others. For over 85 years, the company has designed andengineered footwear specifically to meet the needs of growingchildren. Stride Rite's mission is to encourage kids and supportparents by developing and marketing products that help childrenembrace life's possibilities and adventures with confidence. Thebrand motto is "Life's Waiting. Let's Go."