Advances in Technology Drive the US Athletic Shoe Market in 2008

Tag : Training Shoes
Research and Markets(http://www.researchandmarkets.com/research/1ab03e/athletic_shoes_in)has announced the addition of the "Athletic Shoes in the UnitedStates 2008" report to their offering.

During 2002-2007, the U.S. athletic footwear market experiencedslow growth of less than 3% per year at current prices. Advances intechnology have always driven the athletic shoe market, yet afusion of performance with fashion is becoming the predominantinspiration for new sales -- most notably with young purchasers.Sports participation, and therefore shoes required to participate,are never static -- men are exploring cross training more and more,and women are going to the gyms and studios.

This report offers discussion of the following topics:

-- How athletic shoe brands have established distinctpersonalities, though some are trying to go through therapy foradjustments

-- How women are helping to drive sales as they demand morefashionable options

-- How a marketplace dominated by large companies such as Nike andAdidas can still have room for niche players that cater to specificneeds

-- How age and race/ethnicity figure prominently in purchasebehavior and attitudes about athletic shoes

-- How creativity and technological innovations can open up wholenew worlds for manufacturers and consumers alike -0- *T Key TopicsCovered: - Scope and Themes - Overall sales growth steady, segmentpopularity shifts - Market Size and Forecast - Segment Performance- Segment Performance--Men's - Segment Performance--Women's -Segment Performance--Children and Teens - Retail Channels - RetailChannels--Shoe Stores - Retail Channels--Sporting Goods Stores -Retail Channels--Discount Stores - Retail Channels--Clothing Stores- Retail Channels--Department Stores - Retail Channels--Internetand Other - Market Drivers - Leading Companies - Brand Qualities -Advertising and Promotion - Athletic Shoe Purchase - Types of ShoesPurchased - Brand Commitment - Attitudes and Motivations - Teens -Kids - Race and Ethnicity - Types of athletic shoes purchasedCompanies Mentioned: - Puma - Sketchers - Nike - Converse - NewBalance - Reebok - iPod - Adidas - K-Swiss - Ecko - Under Armour -Vans *T

For more information visithttp://www.researchandmarkets.com/research/1ab03e/athletic_shoes_in