An Introduction To Superga Shoes

Tag : support insoles


An Introduction To Superga Shoes
By : Stephanie Larkin
Submitted 2008-07-07 22:33:28 They’ve been around since 1913, when Walter Martiny firstbegan making rubber-soled shoes with the Superga logo, but thecomfortable sneaker-styled shoe is making a huge splash thisseason. The fashionable Superga has been featured in such diversemagazines as Men’s Vogue, Oprah, Pregnancy Fit, Tennis andTeen Magazine. What is it that makes this little Italian import soappealing to such a wide market?

Insiders say that it is all about style and comfort. When Martinyretooled his factory after World War I to produce the Supergaclassic 2750 Heritage style, a fashion icon was born. The low-cutankles and slim design was created especially to show off the foot,and was meant to be worn without socks. Originally made in leather,Superga now makes styles in canvas and a wide variety of othermaterials. Europeans who came of age during the 70s fondly recalltheir Superga shoes in much the same way U.S. Boomers recall theirfirst pair of Converse or Keds.

In recent years, the company has focused on encouraging the 2750and other styles as the choice of the fun and fashionable,releasing limited edition styles in bright canvas prints anddesigns for not-so-serious collectors. One of this year’s bighits, for instance, is the Superga Milano, with cotton canvasuppers inset with glittering Swarovski crystals.

For those with a less flashy sense of style, Superga offers classicstyles in canvas and leather in a number of colors, prints andstyles. These are just a few of the hot Superga People’s Shoeof Italy styles that have captured the eye of press and celebritiesall over the world.

Superga Firenze

The Firenze is sneaker-styled with fully breathable leather uppers,gum rubber outsoles and cushioned insoles that promise comfort. Theblunt rounded toe box is a throwback to classic industrial shoestyling, but the low cut ankle is designed to be worn withoutsocks. Available in a variety of colors including black (with blacksoles) and chestnut (with white outsoles), the Firenze comes inboth men’s and women’s sizes. It is the perfect casualwork shoe.

Superga Torino

The fashion-first current flagship of the Superga canvas shoe line,the Torino is named for the Italian city in which the company isheadquartered. Torino, Italy recently hosted the Winter Olympics.As for the shoes, the unlined cotton uppers are lightweight andbreathable, and the fully cushioned insole makes for incomparablecomfort. What makes the Torino so popular, though, is theno-nonsense style and the enormous variety of colors in which theshoe comes. Women can buy the Torino in basic black or white, orchoose trendy options like sky blue, dusty rose, camel or navy.Men’s Torinos are available in black, white and navy. Thecompany is famous for adding limited edition colors to theirclassic styles.

Superga Portofino

Superga’s most popular limited editions are usually namedafter Italian cities, and the Portofino is no exception. A cutabove the usual cotton duck canvas line, the Portofino featuresslightly higher cut at the ankle, and the luxurious comfort ofcotton linen canvas uppers. Like all Superga shoes, the Portofinofor women features gum rubber outsoles and cushioned insoles forcomfort and flexibility. The shoe is designed to show off yourfeet, with a rounded toe box and high-rise outsole, and comes insome of the most sought-after fashion neutrals and accent colors ofthe season, including Sand, Sky Blue and Camel.

Superga Venezia

Brand new in the Superga line, the Venezia is available in two highfashion colors. The 100% cotton uppers are not only breathable,they’re machine washable, so you can just toss your favoriteshoes right into the washing machine. The Venezia is a limitededition Superga, with gum rubber outsoles and fully cushionedinsoles to provide your feet proper support.

Superga Roma

Roma, the city of Romance and all things Italian, lends its name tothe other limited special edition from Superga – the SupergaWomen’s Roma. Stylish enough to be featured in Teen Vogue andcommented upon by blogging fashionistas all over the web, the Romais quintessentially Italian and trendy. 100% cotton uppers are 100%breathable to keep your feet comfortable and cool, even whenyou’re pounding the pavement for hours, and the gum rubberoutsoles and cushioned insoles pamper your feet with deliciouscomfort. Available in black and white aptly named‘Ice’, these are the most popular shoes on the fashionhorizon this summer. Author Resource:- Stephanie Larkin is a freelance writer who writes about topicsconcerning fashion and shopping often highlighting certain brandssuch as Superga
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; An Introduction To Superga Shoes

By: Stephanie Larkin

They’ve been around since 1913, when Walter Martiny firstbegan making rubber-soled shoes with the Superga logo, but thecomfortable sneaker-styled shoe is making a huge splash thisseason. The fashionable Superga has been featured in such diversemagazines as Men’s Vogue, Oprah, Pregnancy Fit, Tennis andTeen Magazine. What is it that makes this little Italian import soappealing to such a wide market?

Insiders say that it is all about style and comfort. When Martinyretooled his factory after World War I to produce the Supergaclassic 2750 Heritage style, a fashion icon was born. The low-cutankles and slim design was created especially to show off the foot,and was meant to be worn without socks. Originally made in leather,Superga now makes styles in canvas and a wide variety of othermaterials. Europeans who came of age during the 70s fondly recalltheir Superga shoes in much the same way U.S. Boomers recall theirfirst pair of Converse or Keds.

In recent years, the company has focused on encouraging the 2750and other styles as the choice of the fun and fashionable,releasing limited edition styles in bright canvas prints anddesigns for not-so-serious collectors. One of this year’s bighits, for instance, is the Superga Milano, with cotton canvasuppers inset with glittering Swarovski crystals.

For those with a less flashy sense of style, Superga offers classicstyles in canvas and leather in a number of colors, prints andstyles. These are just a few of the hot Superga People’s Shoeof Italy styles that have captured the eye of press and celebritiesall over the world.

Superga Firenze

The Firenze is sneaker-styled with fully breathable leather uppers,gum rubber outsoles and cushioned insoles that promise comfort. Theblunt rounded toe box is a throwback to classic industrial shoestyling, but the low cut ankle is designed to be worn withoutsocks. Available in a variety of colors including black (with blacksoles) and chestnut (with white outsoles), the Firenze comes inboth men’s and women’s sizes. It is the perfect casualwork shoe.

Superga Torino

The fashion-first current flagship of the Superga canvas shoe line,the Torino is named for the Italian city in which the company isheadquartered. Torino, Italy recently hosted the Winter Olympics.As for the shoes, the unlined cotton uppers are lightweight andbreathable, and the fully cushioned insole makes for incomparablecomfort. What makes the Torino so popular, though, is theno-nonsense style and the enormous variety of colors in which theshoe comes. Women can buy the Torino in basic black or white, orchoose trendy options like sky blue, dusty rose, camel or navy.Men’s Torinos are available in black, white and navy. Thecompany is famous for adding limited edition colors to theirclassic styles.

Superga Portofino

Superga’s most popular limited editions are usually namedafter Italian cities, and the Portofino is no exception. A cutabove the usual cotton duck canvas line, the Portofino featuresslightly higher cut at the ankle, and the luxurious comfort ofcotton linen canvas uppers. Like all Superga shoes, the Portofinofor women features gum rubber outsoles and cushioned insoles forcomfort and flexibility. The shoe is designed to show off yourfeet, with a rounded toe box and high-rise outsole, and comes insome of the most sought-after fashion neutrals and accent colors ofthe season, including Sand, Sky Blue and Camel.

Superga Venezia

Brand new in the Superga line, the Venezia is available in two highfashion colors. The 100% cotton uppers are not only breathable,they’re machine washable, so you can just toss your favoriteshoes right into the washing machine. The Venezia is a limitededition Superga, with gum rubber outsoles and fully cushionedinsoles to provide your feet proper support.

Superga Roma

Roma, the city of Romance and all things Italian, lends its name tothe other limited special edition from Superga – the SupergaWomen’s Roma. Stylish enough to be featured in Teen Vogue andcommented upon by blogging fashionistas all over the web, the Romais quintessentially Italian and trendy. 100% cotton uppers are 100%breathable to keep your feet comfortable and cool, even whenyou’re pounding the pavement for hours, and the gum rubberoutsoles and cushioned insoles pamper your feet with deliciouscomfort. Available in black and white aptly named‘Ice’, these are the most popular shoes on the fashionhorizon this summer.

Author Resource:-> Stephanie Larkin is a freelance writer who writes about topicsconcerning fashion and shopping often highlighting certain brandssuch as Superga

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