Nike kicks up soccer shoe campaign in Hong Kong

Tag : nike soccer

Looking to capitalize on the enthusi­asm around the recentlycompleted Euro 2008 Tournament soccer championship, Nike is kickingout a mobile camera push to promote a new cleat, dubbed the T90boot, through an interactive mobile and out-of-home marketingcampaign in Hong Kong.
The campaign, created by mobile marketing firm Hyper­factory andad agency McCann Erickson, calls on consumers to find ads and snapphotos to reveal the destination of the next ad.