NPD Reports Major European Markets Showing Growth

Tag : leisure footwear


According to Vaschalde, the main driver behind this growth trend ishigher acceptance of these sport inspired shoes in the workplaceand hence in daily life. While teenagers and 18-34 year oldsaccount for the largest share of purchases, popularity is growingin the 35-44 year old group, fueling the trend

Online Purchasing is Also on the Rise

NPD reports that just as what consumers are purchasing is changing, so is how they are purchasing. Internet sales experienced steady growth overthe last four years, making up 8 percent of total footwear sales in2007 compared to only two percent in 2002.

For Annual 2007 overall, Great Britain had the highest share ofInternet sales while Italy and Spain had very little. In thecategories of shoes purchased online, Football shoes garnered thelargest share at 10%, and Running shoes got 7%.

The sport industry in Europe is dynamic and ever evolving. Thesport marketplace will be one we continue to study. saidVaschalde, And we will continue to help the industry understandand keep pace with it. concluded Vaschalde.

* European Big5 Countries are: United Kingdom, France, Germany, Italyand Spain

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