Reebok on expansion spree, to open 850 stores

Tag : indian footwear


"The company, which currently has 620 stores across the country, isgoing for a substantial increase in its distribution, which willsee its sales going up by 30 per cent per annum," Reebok IndiaManaging Director Suvhinder Singh said.

"Besides consolidating our existing position in metros and tier Icities, we are also going for a major expansion in tier-II andtier-III and lower-tier cities, he added.

However, he refused to divulge any investment details.

"It is not the company's policy to reveal investment and salesfigures," he said on the sidelines of the Pure & Play RetailSummit here today.

The company has grown six-time in the last five years and controls53 per cent of Indian footwear market, Singh said, adding that theywould be also bringing in new products.

"We want to maintain the current position and bring new innovationand formats in various segments. We are bringing out 20 newfootwear models every quarter, besides a new apparel in every 45days," he said.

Reebok is also planning to open specialised junior stores for itsyoung customers. As many as seven such stores will come up inHyderabad, Mumbai and Delhi among other cities.

The company would be aggressive on its marketing strategy as itplans to expand its business in the country.

"As part of our marketing strategy we have roped in Bollywood starsand cricketers as means of communication platform as Indiancustomers have a tendency to associate with them," he said, addingthat the company wants to utilise this for expanding into smallercities.