Marshalls chain adds square footage for shoes
[2008-4-2]
Bigger shoe departments with a broader selection of brand-name footwear are boosting sales at discount chain Marshalls.
The Framingham-based retailer has opened "Shoe MegaShops'' in three-quarters of its 750 stores nationwide since 2005, part of a renewed emphasis on the footwear business.
MegaShops range from 3,000 to 5,000 square feet, about twice the size of older shoe sections. They contain a more concentrated selection of brands, Marshalls spokeswoman Amy Cafazzo said.
"We didn't want to just throw a lot of shoes out there,'' Cafazzo said. "They really have concentrated on the designers and brand names.''
The shoe-departments-on-steroids strategy appears to be succeeding for Marshalls, which is recovering from the effects of a massive breach of customers' personal information that was disclosed in January 2007 at parent company The TJX Cos Inc.
The Framingham-based retailer has opened "Shoe MegaShops'' in three-quarters of its 750 stores nationwide since 2005, part of a renewed emphasis on the footwear business.
MegaShops range from 3,000 to 5,000 square feet, about twice the size of older shoe sections. They contain a more concentrated selection of brands, Marshalls spokeswoman Amy Cafazzo said.
"We didn't want to just throw a lot of shoes out there,'' Cafazzo said. "They really have concentrated on the designers and brand names.''
The shoe-departments-on-steroids strategy appears to be succeeding for Marshalls, which is recovering from the effects of a massive breach of customers' personal information that was disclosed in January 2007 at parent company The TJX Cos Inc.
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