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Boston Interactive Announces Redesigned Site for Two Ten Footwear Foundation

[2008-3-31]

Boston Interactive Announces Redesigned Site for Two Ten Footwear Foundation

Boston Interactive announces the launch of the redesigned site for notable footwear foundation. The new site introduces visitors to the true mission and vision of the Two Ten Footwear Foundation.

Boston, MA (PRWEB) March 28, 2008 -- Boston Interactive, an interactive marketing firm, announces the launch of the newly redesigned website for the Two Ten Footwear Foundation (www.twoten.org). Two Ten is an organization dedicated to providing support for the footwear industry through social services, educational programs, and scholarships.

Two Ten was seeking a redesigned website to better convey their story and invite visitors to learn about the organization. The new website unified all of Two Ten's online communication vehicles through a user-centric strategy that guides the visitor from landing pages to educational sites and how to use their assistance. Two Ten's mission is expressed through a design that highlights their welcoming, trustworthy, and professional character. All aspects of the new website circle back to Two Ten's tagline "Shoepeople helping Shoepeople".

"The main goals for the new website are to introduce visitors to the true mission and vision of Two Ten, to get them involved and drive them to action" said Chuck Murphy, president of Boston Interactive. "By creating this warm, welcoming online atmosphere we hope to generate more involvement from the visitors, whether that is making a donation, participating in one of their many forums, or simply learning more about Two Ten's mission."

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