Nike and Apple Team up for Nike+iPod
[2008-3-26]
Today, Nike and Apple announced a new line of "Nike+iPod" products, the first of which is the Nike+iPod Sport Kit. This wireless system allows Nike+ shoes to talk to an iPod nano.
Nike+ footwear will be connected to the iPod nano via the Nike+iPod Sport Kit ($29), and will calculate time, distance, calories burned and pace. The information will be displayed on the nano's screen. Real-time audible feedback also is provided through headphones.
"The result is like having a personal coach or training partner motivating you every step of your workout." Said Apple CEO Steve Jobs, in today's press release.
Additionally, a new Nike Sport Music section is being added to the iTunes music store.
In a press release, Beck's said, "I am pleased to step on the pitch with my new Lion boots! Adidas couldn't have come up with a better design for the biggest and most important tournament in football. The design and fit is stunning and I look forward to wearing them in our first game against Paraguay."
Nike+ footwear will be connected to the iPod nano via the Nike+iPod Sport Kit ($29), and will calculate time, distance, calories burned and pace. The information will be displayed on the nano's screen. Real-time audible feedback also is provided through headphones.
"The result is like having a personal coach or training partner motivating you every step of your workout." Said Apple CEO Steve Jobs, in today's press release.
Additionally, a new Nike Sport Music section is being added to the iTunes music store.
In a press release, Beck's said, "I am pleased to step on the pitch with my new Lion boots! Adidas couldn't have come up with a better design for the biggest and most important tournament in football. The design and fit is stunning and I look forward to wearing them in our first game against Paraguay."
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