Theory of a Dead Man and The Trews Announced as Vancouver Headliners ...

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VANCOUVER, BRITISH COLUMBIA -- (Marketwire) -- 08/13/08 -- EditorsNote: A video is included with this press release.
Music takes centre stage on the heels of the official registrationopening for the Nike+ Human Race , the world's biggest one-day running event taking place on August31, 2008. The race brings together the power of sport and music toinspire and connect runners from every corner of the planet.Participants in this unprecedented event will experience anexclusive music performance by some of today's top artists in eachof the 25 designated race cities.
In Vancouver, rockers Theory of a Dead Man and The Trews will headline the run's post race concert. Both groups have hadmassive success over the past few years, garnering Much Music VideoAwards and Juno nominations. Theory of a Dead Man won the JunoAward for New Group of the Year in 2003, just a year after thedebut of their first album. In 2008, The Trews were nominated forthe MMVA's MuchLOUD Best Rock Video for their song "Hold Me in YourArms."
These performances will be two of several high-profile actsparticipating in the Nike + Human Race festivities worldwide,starting in Taipei, ending in LA and including cities acrossEurope, Asia and North and South America.
In Los Angeles, nine-time Grammy Award winning artist Kanye Westwill headline the run's post race concert for the grand finale ofthe 25-city Nike+ Human Race. "I'm hitting the stage in Los Angelesfor the Nike+ Human Race, Nike's dopest 10k run ever," says West."This race is bringing together hundreds of thousands of peoplefrom all over the world to run and listen to some great music whileserving a higher cause, and I'm excited to perform in L.A. as partof the grand finale."
In London, runners will be treated to an exclusive performance byworld-renowned American DJ, songwriter, musician and singer Moby inthe city's famed Wembley Stadium. Other all-star artists confirmedto play at the Nike+ Human Race include chart-topping rock bandAll-American Rejects in NY; hometown favorites Fall Out Boy inChicago; R&B songstress Kelly Rowland in Paris;dance-electro-pop duo The Pinker Tones in Madrid, Turkish popsensation Kenan Dogulu in Istanbul; the Fantastic Four in Munich;Beijing-based singing duo Yu Quan in Shanghai and American rockband Boy Likes Girl in Singapore.
Beyond running and music, the Nike+ Human Race is also anopportunity to give back. Participants will be able to run for aworthy cause and support the three official Nike+ Human Racecharitable partners: the Lance Armstrong Foundation - uniting people in the fight against cancer; WWF - the global conservation organization addressing the causes andimpacts of climate change; and the UN refugee agency's ninemillion.org campaign - bringing sport and education to refugee youth.Together, Nike and the Human Race competitors will raise funds todonate at least USD $3 million to the Nike+ Human Race charities.Money will be raised via givebacks from registration fees, apercentage of Nike+ Human Race t-shirt sales and a donation of $1million USD from Nike.
The Nike+ Human Race will also feature an online pledge tool soindividual runners can donate additional funds to the cause oftheir choice and invite friends and family to contribute on theirbehalf.
"As a committed runner and a cancer survivor, I'm proud to beparticipating in the Nike+ Human Race," Lance Armstrong said. "Therace offers the best of both worlds by bringing together a globalcommunity to run together and support worthy causes like the LanceArmstrong Foundation, the UN refugee agency's ninemillion.org andWWF in our combined efforts to have a positive impact on theworld."
Other Nike athletes will also be joining the movement to run withthe world and for a cause. Like Lance Armstrong, they will serve ashonorary athlete ambassadors for the charities and join in HumanRace activities. Six-time marathon winner and current NY MarathonChampion, Paula Radcliffe and middle distance runner Kara Goucherwill be running to support WWF, while marathoner Meb Keflezighiwill be representing ninemillion.org. In Canada, longtime friend ofNike and Olympic triathlete Simon Whitfield and world championshipsilver medalist Gary Reed, will set the pace for the thousands ofCanadians expected to participate.
Nikeplus.com will be the official destination for the Nike+ Human Race and forall pre-race training needs. Here, runners can create a personalprofile page or stay motivated by sampling and downloading thelatest in Nike+ Sport Music offerings. Sport Music offers runnersthe best in original Training Run and Coaching Mixes designedspecifically for treadmill and road runs. Beginning June 15,runners will also be able to visit Race City pages covering localrace info and news, Training pages for information and links toin-city training runs, events with official race partners including24Hour Fitness and Starbucks and Nike+ Coach training. Gear pagescovering the latest in Nike performance training gear and Nike+product will also be offered.
For more information on the Nike+ Human Race and a complete listingof race cities, please visit nikeplus.com .
About NIKE, Inc.
NIKE, Inc. based near Beaverton, Oregon, is the world's leadingdesigner, marketer and distributor of authentic athletic footwear,apparel, equipment and accessories for a wide variety of sports andfitness activities. Wholly owned Nike subsidiaries include ConverseInc., which designs, markets and distributes athletic footwear,apparel and accessories; Cole Haan, which designs, markets anddistributes luxury shoes, handbags, accessories and coats; UmbroLtd., a leading United Kingdom-based global football (soccer)brand; and Hurley International LLC, which designs, markets anddistributes action sports and youth lifestyle footwear, apparel andaccessories. For more information, visit nikebiz.com .
To view the Nike Canada Running YouTube page please click on thefollowing link:
http://www.youtube.com/user/NikeCanadaRunning