InGroup Licensing Lands Exclusive Rep Agreement With Top Canadian ...

Tag : Woman's Outerwear
/24-7PressRelease/ - NEW YORK, NY, August 06, 2008 - Fashion licensing agency InGroupLicensing today announced it has been named exclusive licensingagent for Kersh, the prominent Canadian fashion label focused onthe young contemporary women's market. In its new role, InGroupwill work to bring the Kersh's international reputation fornatural, chic and sexy sportswear to a wide range of young women'sproducts, from footwear and jewelry to outerwear, intimates,accessories and more.

Kersh captures the spirit of today's fashion-forward young womanthrough its collection that includes dresses, skirts, slacks,cardigans, sweaters, jackets, blouses and accessories. The label'sproducts pair a natural ambience with a look that is laid back,easy to wear, feminine and quintessentially Canadian.

Kersh fashions are sold throughout Europe, Asia and North Americaat over 1,400 leading department and specialty stores. U.S.retailers include Macy's, Dillard's, Nordstrom, Von Maur,Gottschalk's, Buckle and Bloomingdales, among others.

"Kersh is the embodiment of today's young woman. Its productsreflect the casual flair and earthy, authentic, yet chic look towhich modern women aspire," said Judi Seidman, President, InGroupLicensing. "These brand values, as well as the highly-regardedKersh name, will translate well into literally thousands ofproducts throughout the lifestyle and fashion industries."

"InGroup Licensing has the credibility, professionalism andbusiness contacts necessary to land licensing deals that willsignificantly raise and leverage our brand awareness," stated SandyDombroski, Sales and Marketing Director for Kersh parent companyInternational Fashions Ltd. "We're excited to be working with acompany of InGroup's caliber and expect great things in the futurefrom our new partnership."

Kersh, a unit of International Fashions, focuses on quality,styling, texture and color, balancing femininity and wearability.The company has become a household name and an internationalsuccess by offering today's stylish and confident womancontemporary apparel at great prices.

Headquartered in Vancouver, Kersh maintains showrooms in New York,Los Angeles, Toronto, Vancouver and Montreal. The manufactureradvertises in a wide range of leading lifestyle, health and beauty,and fashion magazines including Vogue, Self, Seventeen andChatelaine.

With the signing of its exclusive licensing agreement, Kersh joinsother current InGroup clients including hummel performance wear;True Religion Brand Jeans, now licensed into footwear, fragrance,swimwear, handbags and hats; Angels So Sweet, a junior denim brandwith handbag, intimates/sleepwear and footwear licenses arranged byInGroup; Hydraulic, now licensed into outerwear; and other fashioncompanies ranging from Botkier and Jib Hunt to Laguna, North Sailsand WD NY.


About InGroup Licensing
InGroup Licensing is a full-service licensing company thatspecializes exclusively in fashion licensing, concentrating onfashion and lifestyle brand extensions. Founded in 1994, thecompany develops programs that fully integrate the disciplines ofmarketing, merchandising, advertising and promotion, fromresearching brand recognition levels and identifying logicalproduct mixes to matching brands to partners, negotiatingcontracts, and managing business growth. The firm has been votedLicense! Magazine's 'Top 100 To Watch' for its work in thelicensing community. InGroup is based in Manhattan. For moreinformation call 212-563-6302 or visithttp://www.ingrouplicensing.com.

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