Wise Snacks Hits the Streets with Baseball-Themed Sampling Effort

Tag : Baseball Shirts

Wise Snack Foods is hitting the streets of New York City and Bostonwith brand ambassadors to talk up its products through a samplingcampaign.
The Snack Squad is out in force hitting high traffic events andlocations in the cities handing out samples of its 25-cent bags ofCheez Doodles and Wise Potato Chip varieties, and to talk up itssponsorship as the official potato chip and Cheez Doodle of theBoston Red Sox and New York Mets. Major League Baseball playersDavid Oritz of the Red Sox and Jose Reyes of the Mets appear onspecial packaging in their respective markets. The goal: to raisebrand awareness and get more snacks in peoples hands.
Brand ambassadors will visit more than 35 events, includingbaseball games, street festivals, road races and touristattractions, such as the Statute of Liberty and Faneuil Hall inBoston targeting young consumers, particularly Hispanic, LarryRothstein, president of Source Communications, the agency handlingthe campaign, said. At each location, teams will hand out WiseSnacks, T-shirts and mouse pads with the snack samples through July13.
In addition, the squad will give passersby Wise-branded gamepieces. Recipients visit www.wisesnacksquad.com and enter their code to find out what prize they won. Prizesinclude participating in on-field batting practice, game tickets,round-trip Amtrak tickets and HP notebook PCs.
We wanted to go on the streets, Rothstein said. It makes senseto be where consumers are and where they are buying the products.
People can find upcoming Snack Squad appearances on the Web site.
Wise Snack Foods is already seeing an uptick in sales from thecampaign, which kicked off in May. A similar promotion last yearusing the star power of Ortiz and Reyes resulted in a 15% salesincrease during the campaign, Rothstein said.
The effort is being marketed via subway ads in New York, as well asradio spots. In Boston, Wise is supporting the campaign with subwayinterior cards and platform posters, radio and TV spots. For more stories on sampling