Market America and Hip Chick Come Together to Present "IT" Girl ...

Tag : trendy t-shirts

The fashion boutique The Hip Chick has announced it will featureAmber Ridinger on their website and partner with Internet Marketinggiant Market America to reach a wider demographic.
Greensboro, N.C. (PRWEB) July 24, 2008 -- When Alexa Skrudland,founder of the chic boutique The Hip Chick, saw Amber Ridinger'sphoto shoot in the April issue of Ocean Drive Magazine where theyoung woman was dubbed as Miami's "IT" Girl, she thoughtthere was a perfect match between the fashionista and her trendystore.
Market America and their partner store, The Hip Chick, haveannounced that Amber will be a featured model on www.thehipchick.com . The store will also market its clothing lines in a nationaladvertising campaign with styles worn exclusively by AmberRidinger.
"Amber is such a beautiful young woman, and so many teenagersand young adults can identify with her," said Skrudland."Amber represents exactly the type of woman who loves ourclothes. She wants to look great, has a lot of confidence and knowshow to carry these styles off with flair."
Since 2005, The Hip Chick has developed a niche with women who wantcelebrity style at an affordable price. The Hip Chick's stores andInternet site carry everything from casual t-shirts worn byJennifer Aniston, stylish tops on Jessica Simpson and elegantdresses donned by Paris Hilton, to the beautiful gowns worn byHollywood's hottest stars at red carpet events around the world.These fashions have been covered in US Weekly, In Style and all themajor celebrity publications.
"The Hip Chick is a fabulous store and carries some of themost stunning fashions around," said Amber Ridinger. "Iam thrilled to have the opportunity to model for The Hip Chick andhelp young women identify the hottest trends in style andfashion."
Soon after first speaking to Amber and learning about the popularwebsite that Amber's parents JR and Loren Ridinger founded, www.marketamerica.com , Skrudland realized that The Hip Chick could increase its brandawareness and market its image to an even larger audience throughMarket America's 180,000 UnFranchise® Owners and over threemillion preferred customers.
"The Hip Chick has grown rapidly since our launch in2005," said Skrudland. "After I started talking to Amberabout modeling our clothing lines and learning more about her andher family, I realized there was also an opportunity to hit an evenlarger demographic through Market America's website. Thisaffiliation will have a huge impact in helping The Hip Chick reacha much larger audience in the United States and abroad in fashionhotspots such as Hong Kong and Sydney."
"What's equally as exciting," continued Skrudland,"is the chance to build a brand around Amber. We really seethis as a wonderful opportunity to give The Hip Chick a realidentity through her."
Look for Amber to be featured on the homepage of www.thehipchick.com and in national advertisements in magazines such as Haute Livingand Ocean Drive beginning in August.
ABOUT MARKET AMERICA, INC.
Market America is a product brokerage and Internet marketingcompany that specializes in One-One-Marketing. With more than threemillion customers and 180,000 Distributors worldwide, the companyhas generated over $2.4 billion in accumulated retail sales.Headquartered in Greensboro, NC -- the company employs over 500people globally with international operations in the United States,Canada, Taiwan, Hong Kong and Australia. Through its revolutionaryOne-to-One Marketing concept, Market America combines the Internetwith the power of people -- creating the ultimate online shoppingdestination. More information is available at www.marketamerica.com .
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