Reebok ad featues 20 NFL stars

Tag : sports t-shirt


Reebok International Ltd. said today it is launching a TV ad with 20 National Football League stars, the most to ever appear in a single TV ad, to promote a newproduct that features a breakthrough in T-shirt technology.
(Two of those stars, Benjamin Watson and Laurence Maroney of theNew England Patriots, ham it up in the above photo supplied byReebok.)
Called "Join the Migration," the ad campaign focuses on "NFLEquipment Speedwick Tee", an anti-microbial, moisture wicking shirtfrom Reebok with a "unique, soft cotton hand," Canton-based Reeboksaid in a press release.
Reebok may be best known for its sneakers, but it also markets awide range of athletic apparel.
Speedwick is the next generation workout shirt, David Baxter,president of Reebok's sports licensed division, said in astatement. It offers the comfort of a traditional cotton tee, butwith the breathability and anti-microbial benefits of highperformance apparel.
NFL players touting the new Tee include three Patriots: Maroney, TyWarren, and Watson.
Peyton Manning, quarterback of the Indianapolis Colts, rates aspeaking part.
In the ad, Manning says: Ive always preferred the feel of acotton tee to the tight fitting compression shirts. But as anathlete, I want the technology benefits those products offer. WithSpeedwick, you get the best of both worlds.
The shirt is available in color schemes for all NFL teams, anddepending on style, the suggested retail price of the shirt rangesfrom $26 to $32, Reebok said.
In its press release, Reebok added: "The music in the spot is'Train Song,' by psychedelic folk pioneer Vashti Bunyan. TheBritish born Bunyan, who was discovered in 1965 by Rolling Stonesmanager Andrew Loog Oldham, disappeared from the music scene formore than 30 years after the release of her debut album."
(By Chris Reidy, Globe staff)