Wal-Mart's launch of $20 slimming jeans will be a huge success

Tag : new jeans
When Wal-Mart Stores, Inc. (NYSE: WMT ) releases a new line of jeans next month from Levi Strauss, theeyes of the apparel industry will be tightly fixed on the world'slargest retailer. The new denim jeans, which will be from the"Totally Slimming" line of Strauss's "Signature" line of jeans madespecially for Wal-Mart, will promise to be comfortable yet producea tummy-tightening fit for you ladies out there.

Now, these type of jeans have been available from department storesfor a premium price for a while now. They're designed toautomatically change that figure (no lipo required) while notfeeling like a 19th-century corset. Wal-Mart's contribution to theprocess will, of course, be it's sub-$20 pricetag . Expect these jeans to fly off the shelves, literally. Even in theface of an economic downturn in the U.S., Wal-Mart has ploddedalong just fine. Products like these -- with prices like these --will only reinforce the retailer's staying power in uncertain times

Levi's new product is designed to hold in thighs and lift the butt,among other things. As usual in full-service discounters, you canbuy all the ice cream and potato chips that will bulk up thecellulite, then find the clothing solution to hide that nastinessright in the next aisle. Wal-Mart's new Totally Slimming productwas tested by Wal-Mart women shoppers last November and proved a large success. For $20 a pair, thesewill draw even more women into Wal-Mart stores. If the retailer issmart, it'll build a large ad campaign around this product.