Lacoste brand celebrating Big 7-5

Tag : polo lacoste


Which brings us to the "Let's Travel to 2083 with Lacoste." It's aninvitation Lacoste has issued to consumers, encouraging them toguess what the game of tennis will be like when the brand turns150. To kick things off, the company has just released a 3Danimation film depicting its own vision of the game 75 years hence.

Now the imagination ball is in the public court. To give a spot ofassistance on the time-travelling voyage, an anniversary websiteprovides two documentary sections recalling the brand's history.With what Lacoste calls "this new type of participativecommunication," the brand is aiming "to perpetuate theinventiveness which has always made the worldwide success of itsproducts, ever since Ren