Bass Pro Began Sales of Element 21 Carrot Stix(TM) Line of Fishing ...

Tag : carrot
TORONTO -- 09/16/08 -- Element 21 Golf Company (OTCBB: ETGF)(FRANKFURT: BJQ), the manufacturer of advanced Scandium Alloy golfand fishing equipment, announced today that Bass Pro chain ofstores has began distribution of the Element 21 Carrot Stix™line of fishing rods.
In the last 12 months Element 21 has expanded its line of CarrotStix to include over 70 new SKU including 21 Carrot Gold and SaltyCarrot lines.
Heavy consumer demand continues, particularly as the new marketinginitiatives for the Salt Water Carrot Stix™ series gonationwide with two programs ("Fishing the Flats" and "Fins andSkins" with Henry Waszczuk) featuring Element 21 Carrot Stix™and EMC2 Golf equipment.
Element 21 is expanding its retailer commitments based on newproduction capabilities. Pre-orders are booked only when product isbeing shipped to the Element 21 distribution centre to avoid latedeliveries. Element 21 is EDI (Electronic Data Interchange) readyfor the US retail chains, and thus grow bigger Carrot Stix™sales.
"Bass Pro Shops is another major box store to take on the Element21 Carrot Stix™ line. In this difficult financial market, ourgrowth is dependent on the growth of sales through the distributionwith high profile retailers such as Bass Pro. The fact that CarrotStix are being carried by the major retailers, speaks volumes ofthe technology, quality and consumer demand for Element 21products. We are growing our brands and industry recognition,"commented Dr. Nataliya Hearn, President and CEO of Element 21 GolfCompany.
About Bass Pro:
Bass Pro Shops has over 65 locations in USA and Canada. Bass ProShops today isn't just fishing. It is an outdoor retail leader inhunting, camping, nature gifts, outdoor cooking, and much more.Bass Pro Shops has become one of America's premier outdoorretailers with destination outdoor retail stores across America andCanada, serving over 75 million sportsmen a year. Each store isunique and offers a truly unforgettable shopping experience -- asclose to the Great Outdoors as you can get indoors! ( www.basspro.com ) .
About Element 21 Golf Company:
Element 21 Golf Company develops and markets award winning golf andfishing products made from the Company's next-generation,proprietary Scandium Alloys. Element 21's high performance productsdeliver dramatic improvements in distance, consistency, accuracyand feel over the most popular products in the US$5.5 billion golfand the US$48 billion international fishing markets.
Originally developed for advanced aeronautics in jet fightersincluding the MiG, Element 21's patented Scandium Alloys providesthe highest strength-to-weight ratio of any material currently usedin sports -- 25% improvement over Titanium, 40% improvement overGraphite/Epoxy, 52% improvement over Aluminum, 70% improvement overSteel. They also provide unique vibration dampening propertiesresulting in products with unprecedented feel over competingmaterials.
Element 21 Golf Company has recently expanded its product line toinclude fishing equipment that has quickly secured internationalrecognition by winning several top honors at the 2007 ICAST, theworld's largest sports fishing trade show.
Forward-Looking Statements
Statements in this release, other than statements of historicalfact, may be regarded, in certain instances, as "forward-lookingstatements" pursuant to Section 27A of the Securities Act of 1933and Section 21B of the Securities Exchange Act of 1934,respectively. "Forward-looking statements" are based onexpectations, estimates and projections at the time the statementsare made, and involve risks and uncertainties which could causeactual results or events to differ materially from those currentlyanticipated, including but not limited to delays, difficulties,changed strategies, or unanticipated factors or circumstancesaffecting e21 and its business. A number of these risks anduncertainties are described in Element 21's periodic reports filedwith Securities and Exchange Commission. There can be no assurancethat such forward-looking statements will ever prove to be accurateand readers should not place undue reliance on any suchforward-looking statements contained herein, which speak only as ofthe date hereof. Element 21 undertakes no obligation to republishrevised forward-looking statements to reflect events orcircumstances after the date hereof or to reflect the occurrence ofunanticipated events.
Company Contacts:
Investor Relations
CEOcast, Inc.
Dan Schustack
212-732-4300
dschustack@ceocast.com

Sales (no investor related calls please)
Element 21 Golf Company
1-888-365-2121 ext 106
sales@e21golf.com
http://www.e21golf.com

Media members interested in testing shafts or receiving e21products for
editorial review can contact:
The Media Group
Joe Wieczorek or Bart Henyan
1-847-956-9090
joe@themediagroupinc.com
bart@themediagroupinc.com