Premium Products Get High Scores At BFFF Awards

Tag : Recipe for Garlic Red Potatoes

Desert and bread products scooped the top slots in the frozen foodOcars last week, with Marks & Spencer's chocolate Marquise by Heinztaking the Product of the Year prize in the retail category, whileSidoli's trifle and Brakes' brioche shared the honours for thecatering category product of the year.

Over the last 21 years, BFFF have run the ultimate new productawards event which has become known as the Oscars of the FrozenFood Industry.

The winners in the retail sector are decided by panels of consumersthroughout the UK, who mark the products for appearance, taste,packaging utility, clarity and accuracy of preparationinstructions, buying intention, frequency of purchase and value formoney. The BFFF Retail Awards represent the peoples choice andwhilst the consumer is certainly looking for top quality at valuefor money prices, they are willing to pay extra for high quality.This year the trend towards retailers premium product labelspicking up awards has continued with more notable success acrossmost retailers.

The frozen food market is in good growth and has shown acceleratinggrowth for the last eight quarters. The retail frozen food marketis now worth